The Right Now Named PR Net's Esteemed NextGen Lifestyle Agency of the Year
In an exciting development for the public relations industry, The Right Now has been honored as the NextGen Lifestyle Agency of the Year at the prestigious 2026 PR Net Awards. This recognition not only highlights the agency's innovative approach and leadership in the communications sector but also emphasizes its commitment to excellence and impactful client partnerships.
The Rise of The Right Now
Founded with the vision of merging lifestyle, culture, and consumer brand communications, The Right Now has quickly established itself as a force to reckon with in the world of PR. Co-founders Sunny Jenkins and Eric Green have spearheaded the agency's growth, ensuring that it remains at the forefront of a rapidly evolving landscape. The award reflects the agency's dedication to pushing creative boundaries while fostering authentic cultural conversations, ultimately delivering notable results for its diverse clientele.
Recognizing Innovation
The PR Net Next Gen Awards are renowned for celebrating agencies that disrupt the traditional norms of public relations and marketing. A panel of independent experts evaluates candidates on various criteria, including campaign execution, strategic creativity, thought leadership, and contributions to the industry and community. By being selected for this award, The Right Now showcases its ability to adapt and innovate in a landscape where demand for compelling storytelling and cultural relevance is ever-increasing.
Innovative Strategies and Creative Leadership
The agency’s philosophy centers around blending strategic storytelling with cultural insights to build genuine connections between brands and their audiences. This approach manifests itself through diverse services, including media relations, influencer engagement strategies, experiential partnerships, and impactful social media campaigns. In 2025, The Right Now launched Now Studio, a creative division aimed at redefining content creation tailored for a digital-first world. This initiative underlines the agency's focus on delivering culturally relevant content that resonates with today's audience.
Commitment to Client Impact
The Right Now has attracted a range of clients from forward-thinking startups to established lifestyle brands, all of whom shape culture within their industries. The agency’s effectiveness is evident in its collaborative work environments, where a team of cross-functional experts apply their skills to create dynamic and result-driven campaigns.
A Bright Future Ahead
The acknowledgment by the PR Net serves to further motivate The Right Now's mission to innovate and redefine standards in public relations. As the industry continues to adapt, the agency remains committed to exploring new opportunities and embracing the changes that define modern communications strategies, making them a crucial player in the PR realm.
About The Right Now
The Right Now stands resolute against the backdrop of an ever-changing communications landscape, offering clients fully integrated strategies that reach consumers across multiple channels. Their commitment to corporate social responsibility highlights a wider consumer trend toward valuing brands that advocate for meaningful issues. The agency's diverse offerings and commitment to inclusivity make it not just a public relations agency but a pivotal force in shaping a better, more engaged world. For more information on their work and approach, visit The Right Now's Official Website.
The Rise of The Right Now
Founded with the vision of merging lifestyle, culture, and consumer brand communications, The Right Now has quickly established itself as a force to reckon with in the world of PR. Co-founders Sunny Jenkins and Eric Green have spearheaded the agency's growth, ensuring that it remains at the forefront of a rapidly evolving landscape. The award reflects the agency's dedication to pushing creative boundaries while fostering authentic cultural conversations, ultimately delivering notable results for its diverse clientele.
Recognizing Innovation
The PR Net Next Gen Awards are renowned for celebrating agencies that disrupt the traditional norms of public relations and marketing. A panel of independent experts evaluates candidates on various criteria, including campaign execution, strategic creativity, thought leadership, and contributions to the industry and community. By being selected for this award, The Right Now showcases its ability to adapt and innovate in a landscape where demand for compelling storytelling and cultural relevance is ever-increasing.
Innovative Strategies and Creative Leadership
The agency’s philosophy centers around blending strategic storytelling with cultural insights to build genuine connections between brands and their audiences. This approach manifests itself through diverse services, including media relations, influencer engagement strategies, experiential partnerships, and impactful social media campaigns. In 2025, The Right Now launched Now Studio, a creative division aimed at redefining content creation tailored for a digital-first world. This initiative underlines the agency's focus on delivering culturally relevant content that resonates with today's audience.
Commitment to Client Impact
The Right Now has attracted a range of clients from forward-thinking startups to established lifestyle brands, all of whom shape culture within their industries. The agency’s effectiveness is evident in its collaborative work environments, where a team of cross-functional experts apply their skills to create dynamic and result-driven campaigns.
A Bright Future Ahead
The acknowledgment by the PR Net serves to further motivate The Right Now's mission to innovate and redefine standards in public relations. As the industry continues to adapt, the agency remains committed to exploring new opportunities and embracing the changes that define modern communications strategies, making them a crucial player in the PR realm.
About The Right Now
The Right Now stands resolute against the backdrop of an ever-changing communications landscape, offering clients fully integrated strategies that reach consumers across multiple channels. Their commitment to corporate social responsibility highlights a wider consumer trend toward valuing brands that advocate for meaningful issues. The agency's diverse offerings and commitment to inclusivity make it not just a public relations agency but a pivotal force in shaping a better, more engaged world. For more information on their work and approach, visit The Right Now's Official Website.
Topics Entertainment & Media）
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