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Fujifilm Unveils the instax mini Evo Cinema

Fujifilm Corporation has announced the upcoming release of the instax mini Evo Cinema, a new model in its Evo series hybrid instant camera lineup, set to launch on January 30, 2026. This innovative camera not only allows you to capture still images but also enables video recording, effectively transforming how we share memories.

Key Features and Innovations

The instax mini Evo Cinema stands out with its ability to shoot videos that can be converted into QR code-enabled instant prints. Users can record videos up to 15 seconds, simply by holding down the shutter button for recording and releasing it to pause. After shooting, the recorded video can be immediately reviewed on the camera's back monitor, allowing users to select frames for printing. The resulting prints not only showcase still images but can also be integrated with unique QR codes, enabling easy access to the related videos via smartphone.

This camera doesn’t just stop at traditional photo capturing; it offers an immersive experience with its 'ジダイヤル™' (Jidial) effects feature, which includes 10 different filters inspired by various decades, such as 1960s 8mm film camera aesthetics. Each effect can be adjusted in intensity across 10 levels, offering photographers up to 100 unique visual representations. This combination of historical and nostalgic filters allows users to create photos and videos that feel like a trip back in time.

The design of the instax mini Evo Cinema is reminiscent of the Fujica Single-8, an 8mm camera released in 1965. Its vertical grip style, paired with high-quality craftsmanship, enhances the tactile experience of shooting and printing. The camera incorporates a nostalgic analog feel through its controls, further engaging users in the process of capturing memories.

Advanced Editing and Printing Features

With the accompanying dedicated application, users can edit videos, stitch them together, and personalize them with cinematic templates for openings and endings, transforming everyday moments into special presentations. Furthermore, the application allows for direct printing from smartphone images to the instax prints, effectively turning the mini Evo Cinema into a versatile three-in-one device.

Promotional Campaign and User Engagement

Fujifilm is highly committed to expanding the reach of its instax™ instant photo system by promoting the mini Evo Cinema under the slogan “Cinematic journeys through the decades,” encouraging users to document unique, timeless moments.

Through various promotional strategies on social media, online platforms, and storefronts, Fujifilm aims to share the instax mini Evo Cinema’s features and capabilities with a broader audience.

Conclusion: A Future with Instant Memories

The instax mini Evo Cinema positions itself not just as a camera but as an experience that marries the nostalgia of past photography techniques with modern digital capabilities. This innovation exemplifies Fujifilm's dedication to preserving life’s moments and enhancing the fun of instant photography. With a legacy of over 100 million instax units sold in over 100 countries, the brand continues to evolve by integrating new technology while staying true to the joy of capturing memories.

For more information on products and updates, visit the official instax sites, including its Instagram, TikTok, and Facebook.