Dan Silberman Takes the Helm as Head of Marketing for Sol, Driving AI Transformation Strategy
In a strategic move, Sol has appointed Dan Silberman as its new Head of Marketing and Communications, representing an important step in scaling the company’s offerings in AI-driven business transformation. Silberman brings with him an impressive background from A+E Global Media, where he served for two decades, most recently as the Executive Vice President of Communications.
Reporting to Sol's Managing Partner, Kaan Aslansan, Silberman’s new role in New York will encompass comprehensive oversight of the company’s branding, marketing initiatives, and communications strategies. His responsibilities will include shaping the company narrative, media outreach, content production, and enhancing digital engagement while also managing internal communications and corporate reputation.
As a leader in the AI field, Sol guides clients through complex transformations, transitioning from AI strategy development to actual implementations that involve agentic AI systems and workflow modernization. The firm is especially focused on serving sectors such as Media, Entertainment, AdTech, state and local government organizations, and education (referred to as SLED).
Silberman's entrance comes during a remarkable growth phase for Sol, which recently established an AI Acceleration practice, now under the leadership of former Xerox Chief Digital Officer, Steve Miller. This practice aims to expedite the processes from analyzing needs to deploying operational AI systems. Additionally, Sol has initiated a specialized division for Media, Entertainment, and AdTech, led by Ashley J. Swartz, signaling a commitment to refine strategic industry expertise.
Throughout his rich career, Silberman has excelled in media relations, overseeing communications strategies for several high-profile brands at A+E such as The HISTORY Channel and AE Network. His experience includes handling crises, building social media strategies, and nurturing talents across multiple platforms that reach global audiences in millions.
Previously, he also made his mark at NBCUniversal, leading impactful press campaigns for Bravo Media, managing its successful rebranding and the launch of culturally significant programs like 'Queer Eye' and 'Project Runway'. His career began at Rubenstein Communications, a leading public relations firm in New York, and he holds a Bachelor’s degree from Binghamton University.
Silberman's accolades include placements in The Hollywood Reporter's Next Gen list and Multichannel News' 40 Under 40, alongside the CableFAX Award for PR Executive of the Year. He also contributes to LMC Media's Board of Directors, the leading media center serving the tri-state area.
In a statement, Aslansan highlighted the importance of this appointment, stating, “We’ve built Sol on the strength of our delivery. Now we’re investing in making sure the market knows it.” Silberman, with his rich experience, is expected to elevate the visibility of Sol’s capabilities during this pivotal growth journey.
Reflecting on his role at Sol, Silberman shared his vision: “Twenty-five years in television taught me that attention follows the story you tell about your work, not just the work itself.” He expressed enthusiasm about joining a team that is reshaping client operations while focusing on ensuring that their compelling narratives reach wider audiences. He plans for Sol to become a recognized name in the industry, underlining the significant stories they are prepared to share.
Founded in 2020, Sol prides itself on being a vendor-neutral firm that leverages AI for business and IT transformations, delivering measurable results in an expedited manner. Their unique Sprint 0 discovery process collaborates with experienced professionals alongside their proprietary AI engine, SAGE, resulting in actionable strategies delivered far quicker than traditional methods. Whether it’s enterprise AI strategy or workforce transformation, Sol emphasizes tangible outcomes over mere recommendations, ensuring they are at the forefront of the market in business transformation solutions.