#USA #Napa Valley #Napa #Moone Tsai #Colangelo & Partners

Moone Tsai Winery and Colangelo & Partners Unite

Moone Tsai, celebrated for its prestigious and limited production wines, has announced a strategic partnership with Colangelo & Partners, regarded as a leading communications agency in the fine wine and spirits sector. This collaboration aims to enhance the winery's communications strategy and broaden its media outreach from 2024 to 2025.

The partnership is set to focus on a comprehensive media relations campaign that highlights the unique qualities of Moone Tsai's wines, showcasing their character, complexity, balance, and rarity—essential aspects of their Napa Valley offerings. Larry Tsai, co-founder of Moone Tsai, expressed excitement about the collaboration, emphasizing that Colangelo & Partners' extensive experience in wine communications aligns seamlessly with the winery's vision to share its story with a larger audience.

The Story Behind Moone Tsai Wines

Founded in 2003 in the picturesque Las Posadas district of Howell Mountain, Moone Tsai is the brainchild of MaryAnn and Larry Tsai. Their shared passion for winemaking led them to produce wines that epitomize the essence of Napa Valley terroir, distinctly showcasing the region’s best fruit. To achieve this, they enlisted the expertise of winemaker Philippe Melka, who combines his Bordeaux heritage with years of training under renowned winemaking masters to craft exceptional wines.

Melka highlights a philosophy centered on vineyard quality, stating, "Every great wine begins in the vineyard; and in the cellar, we have the privilege to let its story unfold." This approach guides the meticulous process of winemaking at Moone Tsai – from harvest through to blending and aging in barrels. Such care ensures that each bottle reflects a deep commitment to artistry and a respect for nature.

The winery offers a remarkable array of distinctive wines, each with its own unique profile and story. They include limited production Cabernets, Chardonnays, and Bordeaux blends made from grapes sourced from some of Napa Valley's most celebrated vineyards, such as Howell Mountain, Oakville, Coombsville, and Pritchard Hill.

Highlights of Moone Tsai's Wines

• - Napa Valley Chardonnay ($90): A vibrant lemon-straw hue with bright citrus notes and a lively palate.
• - Sonoma Coast Chardonnay ($110): A nod to the Charles Heintz vineyard with aromas of pear and citrus.
• - Paige Cuvée Chardonnay ($120): Crafted from a prestigious vineyard in the Russian River Valley, full of flavor complexity.
• - Corinne Cuvée Pinot Noir ($120): A graceful blend of red fruit and floral notes, a tribute to the Tsai's daughter.
• - Napa Valley Cabernet Sauvignon ($140): A robust offering with a Coombsville backbone and rich fruit character.
• - Howell Mountain Hillside Blend ($170): Offers bright acidity and grainy tannins, resulting in a minerally finish.
• - Cor Leonis Cabernet Sauvignon ($330): Celebrated for its stature and complexity, sourced from exceptional volcanic soils.

A Vision for the Future

In reflecting on the significance of this partnership, Colangelo & Partners' Account Director, Michelle Erland, noted, "We are honored to partner with Moone Tsai, a brand that embodies the artistry and precision of Napa Valley winemaking at its finest." The focus of their collaboration will be to amplify Moone Tsai's remarkable story, enhancing brand visibility and appreciation for their exquisite wines among connoisseurs and enthusiasts alike.

As both brands embark on this promising journey together, the vision is clear: to share the artistry, commitment to excellence, and the unparalleled connection to Napa Valley's premier vineyards, further solidifying Moone Tsai's esteemed reputation in the world of fine wines.

For more information on Moone Tsai wines and their philosophy, visit their official website. This partnership marks not just a new chapter for Moone Tsai, but a celebration of the artistry involved in creating wines that resonate with history, quality, and a deep-rooted commitment to the craft of winemaking.