OtterBox Achieves Recognition as One of America's Most Loved Brands for 2025

OtterBox Celebrated as One of America's Most Loved Brands

OtterBox, the renowned maker of protective smartphone cases, has recently been honored by Newsweek as one of America's Most Loved Brands for the upcoming year 2025. This recognition follows an extensive study conducted by Newsweek and Plant-A Insights Group, evaluating the sentiments of over 24,000 American consumers along with analyzing approximately 359,000 brand reviews across social media platforms. This accolade highlights OtterBox's remarkable commitment to quality and customer satisfaction, which has made it a beloved brand in the competitive landscape of mobile accessories.

Having built a legacy of more than 25 years, OtterBox has established itself as the leading smartphone case brand in the United States. Known for its innovative engineering and unwavering customer-first approach, the brand has successfully sold nearly half a billion cases in the last decade alone. This impressive statistic reflects the brand's consistent resonance with consumers, driven by a commitment to innovation, quality, and reliability.

"OtterBox's success is a testament to our unwavering commitment to quality and customer satisfaction," remarked OtterBox CEO Trey Northrup. "Being named one of America's Most Loved Brands by Newsweek is an honor and reinforces our dedication to innovation and delivering exceptional products that our customers can rely on."

Originating from a small garage in Fort Collins, Colorado in 1998, OtterBox has transformed from a single dry box solution to a global leader in mobile accessories. The brand currently offers a diverse portfolio of products ranging from rugged phone cases to screen protectors and power solutions, all designed to ensure that users remain connected and protected no matter where life takes them.

Beyond its quality products, OtterBox also emphasizes community impact through its philanthropic initiative, OtterCares. The company aims to inspire the next generation of entrepreneurs and philanthropists, striving to foster meaningful change within communities. Since its inception in 2010, OtterCares has granted over 3,000 grants, totaling more than $7.5 million, to various initiatives. Further empowering its employees, OtterBox provides each employee with 24 hours of Volunteer Time Off (VTO) each year, promoting service within local communities. Since 2011, OtterBox employees have collectively logged over 163,000 hours of volunteer work across different community projects.

As Jennifer H. Cunningham, Editor-in-Chief of Newsweek astutely pointed out, "The ultimate measure of a brand's ability to resonate with consumers is how they make us feel, not just the features their products offer." The initiative to highlight America's Most Loved Brands serves to recognize companies that have endeared themselves to customers, allowing for deeper connections and brand loyalty that exceed mere transactional relationships.

OtterBox's motto—protect it, style it, OtterBox it—captures the essence of its products. From ultra-rugged designs to sleek, contemporary styles, the brand ensures there is something for everyone looking to enhance their mobile experience while enjoying peace of mind that their devices are well-protected.

For individuals wanting to delve deeper into OtterBox’s mission and initiatives, including its philanthropic undertakings, the brand encourages visits to their website at otterbox.com/givingback. With a clear focus on affecting positive, lasting change, OtterBox continues to not only evolve as a brand but also inspire others to forge their paths in entrepreneurship and community service.