#Japan #Tokyo #consumer survey #Fancrew #Contact Lens

Consumer Insights into Contact Lens Usage

A recent consumer survey conducted by Fancrew Inc. examined the usage patterns and preferences of contact lens wearers in Japan. With a focus on the frequency of use, types of lenses, and the reasons why individuals choose specific products, the study offers valuable insights into current trends in vision correction.

Methodology

The survey was conducted online among the registered members of Fancrew, which boasts a user base of 1.5 million individuals across the country. The sample included 981 participants, 204 male and 777 female, and was carried out from November 12 to November 25, 2025. The questionnaire consisted of 28 questions aiming to explore various aspects of contact lens use, offering comprehensive data on consumer behavior.

Key Findings

The results were illuminating, revealing that a significant 53% of respondents reported using vision correction contact lenses almost daily. Age demographics suggest that this trend is particularly pronounced among users in their twenties. This finding highlights the propensity of younger individuals to rely on daily contact lenses as a means of visual correction, reflecting lifestyle choices and possibly the comfort of lens options available in the market.

Additionally, a staggering 64% of users preferred 1-Day disposable lenses. This preference can be attributed to the convenience and hygiene benefits that come with daily disposables, making them a preferred choice for many. The survey also uncovered motivations that lead individuals to choose their current contact lenses. It was found that 37% selected their lenses based on affordability, while 25% were influenced by recommendations from eye care professionals. Furthermore, 23% opted for their lenses based on positive reviews and reputation.

These insights emphasize the importance of cost-effectiveness and professional guidance in the decision-making process for consumers. The availability of affordable options could make a significant difference in the daily lives of those needing vision correction.

Additional Insights

Beyond the main findings, the survey also explored other important aspects such as retailers where consumers purchase their lenses and whether they have switched products in the past. The additional data paint a broader picture of the consumer landscape regarding contact lenses, further informing manufacturers and retailers of where improvements can be made.

Fancrew's Role

Fancrew Inc., headquartered in Chiyoda, Tokyo, plays a pivotal role in collecting and analyzing consumer data to enhance customer engagement across various industries. By conducting regular surveys, the company helps brands better understand their audience, streamline product development, and refine marketing strategies. With a keen focus on customer feedback, businesses can make informed decisions to improve their offerings and attract a wider customer base.

Conclusion

The results from Fancrew's survey shed light on the current state of contact lens usage among consumers in Japan. As trends in eye care continue to evolve, understanding these patterns will be crucial for brands and retailers in catering to the needs of their customers. The study not only provides insights into consumer behavior but also illustrates the critical factors influencing product choices in the competitive landscape of vision correction. For further details or to request the full report, interested parties are encouraged to reach out to Fancrew.

For citation purposes, please credit Fancrew Inc. and include a link to Fancrew.