#Japan #Shinjuku #Odakyu Shinjuku #Bread Event #Bread Lab

A Celebration of Breads, Scones, and Bagels at Odakyu Shinjuku

The highly anticipated event, 'Bread! Scone! Bagel!', will take place for the first time from September 26 (Friday) through September 29 (Monday) at the event space on the 7th floor of Odakyu Department Store, Shinjuku. During this exciting four-day event, attendees can explore a diverse selection from 34 carefully chosen vendors offering over 350 varieties of breads, scones, and bagels. This is a unique opportunity for both food enthusiasts and casual eaters to indulge in delightful baked creations.

In collaboration with renowned bread coordinator Mayumi Mori, this event will feature exclusive selections from Hokkaido, showcasing the unique flavors and textures that these regional breads have to offer. Moreover, the Japan Bread Coordinators Association will present an array of international breads, allowing participants to take a global culinary journey without leaving Tokyo.

Special Guest Talk Show by Hiroaki Ikeda

On September 26, a special talk show will be hosted by Hiroaki Ikeda, who runs 'Pan Labo' (Bread Lab) and serves as the chairman of the NPO Shinmugi Collection. The session will feature tastings from four participating vendors, where attendees can enjoy sampling different types of country loaves (campagnas) while learning the art of gourmet bread tasting.

The schedule for the talks is as follows:

• - Date/Time: September 26 (Friday) at 12 PM and 6 PM (Each session lasts about 45 minutes)
• - Capacity: 30 people per session
• - Participation Fee: 1,200 yen (Includes tasting samples and a 400 yen coupon for use at the venue)
• - Registration: From September 19 (Friday) at 10 AM to September 25 (Thursday) at 5 PM. Sign up via Live Pocket.

Seasonal Specials and Limited-Edition Items

Those visiting will also discover a variety of exclusive items available only at this event. For instance:

• - Kasukuse (Saitama): Tiramisu donut (496 yen) - A delightful two-layer donut filled with homemade mascarpone and coffee creams, enhanced with coffee syrup.
• - Sand Gourmand (Tokyo): Pâté de Campagne Sandwich (788 yen) - A generous sandwich featuring thick slices of homemade pâté, served in a rustic baguette.
• - Cinnamon Roll HARI (Tokyo): Limited set of cinnamon rolls (1,920 yen) available on September 26 (Only 55 sets) - Crafted from carefully ground cinnamon and fine pastry dough.
• - BROAD (Tokyo): Traditional rye bread (800 yen) - A Swiss-inspired bread that captures the essence of robust rye flavor.

Scones and bagels have their moments too! Expect to taste:

• - Lycka (Aichi): Assorted scone box (3,132 yen), filled with six types of popular flavors.
• - Twin Mom Bagel (Tokyo): Chestnut Chocolate Cream Cheese Tart Bagel Sandwich (972 yen), combining the rich flavors of chestnut and chocolate.

Miniature Food Exhibition Simultaneously Held

In addition to baked goods, the event's venue will also host a miniature food exhibition titled 'A Little Bite of Japan 2025 Autumn'. This charming showcase will feature cute miniature foods, including collaborative charms inspired by the event's breads, ensuring a delightful experience for all attendees.

Event Details

• - Event Name: Bread! Scone! Bagel!
• - Date: September 26 (Friday) to September 29 (Monday), from 10 AM to 8 PM (Closing at 5 PM on the last day)
• - Location: Odakyu Department Store, Shinjuku, 7th Floor Event Space
• - Address: 1-5-1 Nishi-Shinjuku, Shinjuku, Tokyo
• - Access: Located just near the West Exit of Shinjuku Station
• - Contact: 0570-025-888 (Navigation Dial)
• - URL: Odakyu Event Page

Join us for this exciting event and indulge in the rich diversity of breads, scones, and bagels that Japan has to offer while also enjoying plenty of sweet and savory options!