#Japan #Email Marketing #Shibuya #Rakus #Eight Team

Introduction

In a significant move designed to enhance email marketing for small and medium-sized enterprises (SMEs), Rakus Inc. has partnered with Sansan Inc. to launch a new option for their email marketing service, "Rakuraku Email Marketing". This collaboration features the "Business Card Management Option Powered by Eight Team", allowing for the seamless integration of business card data into email distribution lists.

Importance of Efficient B2B Marketing

Trade shows present a crucial channel for B2B businesses, enabling them to gather hundreds of customer contacts at once. However, many of these leads are often neglected, leading to missed opportunities. Statistics reveal that without immediate follow-ups, these leads rarely convert into tangible business discussions. By utilizing business card information effectively through email marketing, companies can significantly boost their opportunity for sales conversions. Traditionally, leveraging this data has required a two-step process: first, digitizing the card information and then synchronizing it with the email distribution system. This process can create bottlenecks, resulting in many business cards remaining underutilized.

New Partnership Benefits

To combat these challenges, the newly introduced "Business Card Management Option Powered by Eight Team" allows users to transfer lists of card information directly into Rakuraku Email Marketing, streamlining customer follow-ups. Let’s explore some of its advantages:

1. Immediate Follow-Ups: After a trade show, businesses can quickly digitize card information using Eight Team and automatically link this data to Rakuraku Email Marketing. This immediacy enables the dispatch of pre-set thank-you emails or meeting invitations, effectively creating new business opportunities right after the event.

2. Personalized Mass Emails: The system allows customization of the sender's address (From address), enabling the representation of emails as if they were sent one-by-one by the sales representatives. This approach enhances open rates and subsequently increases the chances of converting these leads into meetings or discussions.

3. Targeted Email Campaigns: By tagging contacts with relevant information such as trade show names, industry types, and levels of interest through Eight Team, Rakuraku Email Marketing can customize email content according to these classification tags. This targeted approach helps in building better relationships with clients, consequently increasing their willingness to engage further.

4. Maximizing Existing Data: Sales representatives can consolidate and share their card information via Eight Team, facilitating the effective use of contact assets across the organization. Continuous communication helps maintain connections with customers, promoting new business opportunities.

Future Perspectives

The collaboration intends to evolve into an even more integrated system, providing comprehensive value beyond a mere linkage of services. By combining strengths, Rakus and Sansan aim to assist B2B businesses that struggle with sales efficiency and card information utilization, promoting a sales framework where achieving results comes more easily for everyone.

They are committed to offering far more than a functional link between their services; they aspire to guide clients toward enhanced revenue generation by leveraging existing customer bases and facilitating proposals through代理店 partnerships.

Comments from Company Leaders

Koji Nakamura, Head of Rakus’ Rakuraku Email Marketing Division, expressed his confidence that the synergy of email marketing and business card management solutions will offer substantial value to SMEs through this collaboration.

On the other hand, Ami Anzai, Manager of Sansan's Eight Team, emphasized that combining their two strengths would help bolster digital transformation (DX) efforts in SMEs, which are increasingly vital in Japan's reducing labor force environment.

Service Overview

Rakuraku Email Marketing has established itself as the leading cost-effective email marketing service based on practical insights from serving over 10,000 companies. Its intuitive interface facilitates advanced functions like targeted distribution and campaign automation without requiring deep marketing expertise. They also provide ongoing support in developing effective marketing operations.

Conversely, Eight Team stands out as a streamlined business card management service, enabling digital organization of contacts effectively across teams. It allows for easy record-keeping of client interactions, ensuring that anyone in the organization can quickly reference whom they’ve engaged with, thanks to its user-friendliness and affordable pricing.

Conclusion

Combining forces can be transformative, especially when addressing the critical issues SMEs face in maximizing their marketing potential in this competitive landscape. The union of Rakus' and Sansan's expertise signifies a promising venture aimed at making digital marketing more accessible and efficient for businesses across Japan.