Hisense Bridges Fans Worldwide with 'Own the Moment' Campaign
Hisense, a leading global brand in consumer electronics and home appliances, is set to enhance the experience of fans during the FIFA Club World Cup 2025 with its campaign titled 'Own the Moment'. This initiative aims to create unforgettable moments for fans around the world, emphasizing the excitement and connectivity of the event.
Technical Showcase at MetLife Stadium
At the MetLife Stadium in New Jersey, Hisense has constructed a stunning 100-square-meter zone designed to immerse fans in a captivating technological experience. This area, which serves as a 'second home stadium' for fans, will be open for 28 days including nine match days. It features amazing displays showcasing the latest televisions, laser TV technologies, refrigerators, and air conditioning units.
With eye-catching RGB-MiniLED TVs, including the impressive 100-inch U7 and U8 models and a remarkable 116-inch UX model, thousands of supporters are expected to engage in interactive challenges related to football. This innovative setup blends technology with the emotional highs of live sports, enhancing fan interactions significantly.
Touring Experience Across the USA
In an exciting outreach to fans, Hisense is taking its 'Own the Moment' tour to 19 cities across the United States, making stops at shopping center parking lots. This unique event invites visitors to watch matches on gigantic screens, partake in football-themed video games, cool off with Hisense appliances, and even create personalized AI-driven business cards.
Additionally, a special showcase at American Dream Mall—running from June 23 to July 14—provides direct access to the latest Hisense innovations, including the flagship 116-inch television and a state-of-the-art Cross-door smart refrigerator. Engaging activities like the VAR Challenge and Live Game Zone will also be featured, making it a must-see for football enthusiasts.
Landmark Events in Dubai
Expanding its global presence, Hisense recently hosted a significant promotional event at the Mall of the Emirates in Dubai, where legendary former Real Madrid goalkeeper Iker Casillas captivated crowds, bolstering the brand's strong ties to global sports. This event not only showcased Hisense’s latest technologies but also introduced the world’s first 116-inch RGB-MiniLED television, which operates on the newest AI-driven processing technology. It delivers vibrant colors, exceptional brightness, and crystal-clear images, reaffirming Hisense's commitment to top-notch home entertainment technology.
In conjunction with its partnerships, Hisense unveiled limited edition Real Madrid products, emphasizing its dedication to merging sports with innovation. The promotional space was filled with interactive activations, celebrity appearances, and influencer moments, generating significant media buzz and solidifying Hisense’s role as a global innovator in entertainment technology.
A Statement from Iker Casillas
Iker Casillas remarked, "Technology has become an essential part of how fans experience football today. Whether you're at the stadium or home, the quality of watching a match influences your connection to the game. It's impressive to see companies like Hisense pushing the boundaries of possibilities, enabling fans to feel closer to the action, the atmosphere, and the emotions of every match."
As part of its endeavor to help fans worldwide truly enjoy the moment, Hisense combines top-of-the-line technology with memorable experiences, transforming every game day into a personal celebration of sport, innovation, and community.
About Hisense
Founded in 1969, Hisense has emerged as a globally recognized leader in home appliances and consumer electronics, operating in over 160 countries. The company specializes in providing high-quality multimedia products, home appliances, and smart IT solutions. According to Omdia, Hisense ranks second globally in overall television shipments and holds the top spot for televisions measuring 100 inches or more. As the first official partner of the FIFA Club World Cup 2025™, Hisense is committed to leveraging this global sports partnership to engage fans around the world with innovative experiences.
For more information about the Hisense 'Own the Moment' tour and other activations, visit
www.hisense-usa.com/fifa-club-world-cup-2025.