Rewind It 10 Appoints N.O.R.E. as Ambassador for Hair Dye Brand, Celebrating Men's Hair Care

Rewind It 10, a brand dedicated to men's grooming products, proudly announces its collaboration with the talented musician and renowned podcast host N.O.R.E. This partnership marks a significant step in promoting their Jet Black hair dye, aimed specifically at men wishing to embrace a youthful appearance. The product is now widely available for purchase at various retailers including CVS, Sally Beauty, Amazon, and on Rewindit10.com.

N.O.R.E., known not only for his catchy tracks like "Oye Mi Canto" and "Nothin'" but also for his influential podcast, Drink Champs, has made a remarkable impact in both the music industry and media since 2016. His podcast has featured high-profile guests ranging from Kevin Hart to Alicia Keys and has been recognized as one of the top podcasts in the United States by Edison Research in 2024.

Having spent a significant part of his career with a bald look, N.O.R.E. decided to grow his hair out in early 2024. Since then, he has openly embraced Rewind It 10 products to manage his gray hair and enhance his hairline. "Ever since I started using Rewind It 10, I've felt and looked younger. I want to help raise awareness about what Fat Joe, Carolyn Aronson, and Jeff Aronson have created. Their products truly work, and I'm living proof that you can rewind the clock," states N.O.R.E.

This collaboration brings N.O.R.E. into a growing family of celebrities who endorse Rewind It 10, which includes NFL star Travis Kelce, music mogul DJ Khaled, model Tyson Beckford, and Latin Grammy winner Nicky Jam. Co-founder Jeff Aronson expresses his enthusiasm about N.O.R.E.'s role: "His influence in media and culture is enormous. As he transitions into this ambassador role, we're excited to work closely with him to share his journey and change perceptions around hair coloring for men."

Rewind It 10 was established in late 2023 with the mission to meet the diverse grooming needs of men, particularly in hair care, while also working to destigmatize hair coloring within this demographic. The brand successfully launched its products in CVS stores nationwide in the fall of 2024, quickly exceeding sales expectations with over $50 million in revenue.

For Rewind It 10, this partnership with N.O.R.E. not only emphasizes the brand's commitment to quality and reliability but also reflects its aim to empower men to express their individuality confidently. As men increasingly take an interest in grooming and personal care, Rewind It 10, underpinned by celebrity endorsements, is poised to continue its influential rise in the market.

As the brand embraces its new ambassador, the focus remains on delivering products that resonate with men across various backgrounds, ensuring that they can rejuvenate their style and challenge traditional norms associated with hair care and grooming.

Rewind It 10 co-founders include Carolyn Aronson, a visionary beauty entrepreneur, Jeff Aronson, an industry veteran, and Grammy-nominated artist Fat Joe. Together, they share a passion for crafting high-quality, user-friendly at-home hair solutions that cater directly to men. For more information about Rewind It 10 and their innovative products, head to their website.

Topics Consumer Products & Retail)

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