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Thanksgiving Made Easier with Birds Eye

As the Thanksgiving holiday approaches, many hosts across America find themselves in a balancing act, striving to create delightful and memorable meals amidst busy schedules, tight budgets, and bustling kitchens filled with family and friends. In this scenario, Birds Eye, the leading frozen vegetable brand in the United States, steps in to simplify the process for consumers, ensuring they can serve fresh and high-quality vegetables at their holiday dinners.

The Importance of Vegetables at Thanksgiving

Vegetables have been a staple of the Thanksgiving table for generations, and this year, the demand for them continues to rise. As hosts finalize their holiday menus, frozen vegetables often see an increase in popularity. According to Rich Campbell, the brand director for Birds Eye, “Thanksgiving is a special occasion when food brings family and friends together, and the sides on the table are an important part of those traditions.” For this reason, Birds Eye is committed to providing a diverse selection of frozen vegetable options that make preparing holiday meals easier and more enjoyable.

Growing Demand for Frozen Vegetables

November sees a significant spike in the purchase of frozen vegetables, with sales peaking in the week leading up to Thanksgiving. Data from last year indicates that frozen vegetable sales were 22% higher than the average weekly sales during this period, with Birds Eye frozen vegetables witnessing an astonishing increase of nearly 34%. Leading up to Thanksgiving 2025, dollar sales for frozen vegetables surged by 7.9%, showcasing consumers' eagerness to stock up on these staple ingredients.

Classic Vegetables for Holiday Feasts

When it comes to Thanksgiving Day, the presence of vegetables is remarkable, appearing in 33% of Thanksgiving dinners compared to only 22% on non-Thanksgiving days. With hosts preparing numerous dishes, convenient options are paramount. Almost 20% of Thanksgiving meals now include quick-to-prepare, heat-and-eat items—this includes frozen vegetables. Notably, Birds Eye’s frozen sweet potatoes were nearly 175% higher in sales during the month prior to Thanksgiving, marking their peak selling period each year.

Birds Eye offers several convenient vegetable options, including:

• - Steamfresh Diced Sweet Potatoes: These sweet potatoes come pre-washed, peeled, diced, and are ready for cooking in mere minutes with their innovative Steamfresh preparation method.
• - Oven Roasters: A combination of sweet potatoes, carrots, and red potatoes, all pre-cut and perfect for roasting on a single baking sheet.
• - Classic Sides: Birds Eye’s Loaded Mashed Potatoes, which feature creamy potatoes topped with delicious cheddar cheese, crispy bacon, and green onions; Steamfresh Cut Green Beans that can be ready in no time; and ULTIMATE Cheesy Broccoli Mac & Cheese, merging beloved flavors into an easy-to-prepare meal.

Completing the Thanksgiving Spread

In addition to sweet potatoes, common Thanksgiving vegetables include mashed potatoes, green beans, macaroni and cheese, and corn. Birds Eye provides a variety of options to help hosts ensure their holiday tables are filled with familiar favorites. With products like Steamfresh Super Sweet Corn, which cooks directly in the bag for added convenience, Birds Eye aims to help families focus more on celebrating and enjoying their time together rather than stressing over meal preparations.

For those seeking to enhance their Thanksgiving meal this season, Birds Eye serves up an array of quality vegetables designed to create unforgettable dining experiences, making holiday cooking not only simpler but also enjoyable. To learn more about Birds Eye products and how they can enhance your Thanksgiving, visit Birds Eye's official website.

About Conagra Brands

Conagra Brands, Inc. is a leading North American packaged foods company with a portfolio full of iconic brands aimed at satisfying evolving consumer preferences. With over $11 billion in net sales in fiscal 2026, the company remains focused on quality, innovation, and accountability to its customers and communities. For more information, contact Conagra Brands directly.