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Bybit Launches New B2B Unit to Drive Institutional Adoption of Digital Assets

On September 8, 2025, Bybit, recognized as the world's second-largest cryptocurrency exchange by trading volume, unveiled its new Business-to-Business Unit (BBU). This initiative targets institutional and corporate clients, aiming to enhance the adoption of digital assets within the traditional financial landscape.

In recent years, there has been a marked shift in interest from traditional investors towards digital assets. The need for efficient, risk-managed solutions that mirror traditional financial practices while tapping into new opportunities in digital investments has become pivotal. Bybit is poised to meet this demand through its newly established BBU.

Key Features of the BBU

The BBU is set to provide a robust suite of services, including secure custody options, efficient settlement processes, and access to tokenized products. Institutions are now expressing a clear desire for over-the-counter custodial and third-party settlement models that allow them to hold assets with trusted custodians, including banks, while maintaining live trading capabilities. This innovative structure significantly reduces counterparty risks, which has become a core requirement for institutional infrastructure. Bybit is filling this crucial gap by developing custodial and settlement systems that adhere to institutional expectations and regulatory best practices.

Moreover, real-world assets (RWAs) are becoming increasingly valuable as collateral and investable products. Institutions are keen on accessing short-term, yield-bearing assets such as tokenized money market funds, treasury bills, and receivables, rather than leaving capital idle. The BBU is dedicated to bridging these capabilities.

Addressing Institutional Needs

The BBU focuses on several main objectives:
1. Integrated Over-the-Counter Custody and Third-Party Settlement: This will help minimize risk while ensuring market access for institutions.
2. RWA-backed Security Programs: Customers will be able to collateralize tokenized high-quality assets for margin and trading credits.
3. Two-way Distribution Channels: The BBU will connect Web3 clients seeking access to traditional financial investments with enterprises interested in exploring digital asset strategies.
4. Digital Treasury Asset Solutions (DTA): The BBU will help traditional companies allocate a portion of their financial assets into cryptocurrencies, ensuring security, compliance, and yield optimization.

Leadership under Yoyee Wang

Leading the new BBU is Yoyee Wang, who has been appointed as its Head. Since joining Bybit in 2021, she has held various leadership roles, most recently serving as the Global Head of Treasury and Asset Management. Her extensive experience in both the cryptocurrency and traditional finance sectors positions her uniquely to drive the BBU's growth.

Wang noted, "Institutions are seeking trusted partners who understand both the rigor of traditional finance and the innovation that cryptocurrencies bring. At Bybit, we are creating a complete business ecosystem that integrates custody, liquidity, and yield, offering our clients not just market access but a strategic advantage in this new era."

Conclusion

With the launch of its Business-to-Business Unit, Bybit is signaling a significant step forward in fostering institutional confidence in digital assets. The specialized services and solutions offered will not only bridge the gap between traditional finance and the expanding world of cryptocurrencies but also pave the way for enhanced engagement with institutional clients worldwide. As Bybit continues to innovate and adapt to the evolving financial landscape, it remains at the forefront of the cryptocurrency revolution, establishing itself as an essential player in the industry. Discover more about Bybit and their new initiatives at Bybit.com.