Touchstone Research (TSR), a prominent market research firm, has introduced a new suite of services aimed at legal teams seeking to enhance their case preparation through detailed insights into juror reactions and interpretations. The newly launched Mock Jury and Legal Research Support Services are designed to meet the growing demands of trial consultants and law firms, providing them with a thorough understanding of how jurors engage with evidence and legal arguments. With over three decades of experience in research and participant recruitment, Touchstone Research stands poised to significantly impact legal research methodologies, ensuring that teams are better equipped for trial.
The introduction of these services reflects the evolving landscape of legal case preparation. As legal teams increasingly depend on research to shape their trial strategies, there is a clear need for partners who are adept at handling sensitive information while ensuring robust participant recruitment. As noted by Travis Santa, COO of Touchstone Research, "Our services enable legal teams to navigate the complexities of trial preparation with confidence. We combine secure handling of sensitive materials with the latest technologies to offer real-time insights, which are crucial for formulating effective legal strategies."
Comprehensive Support Throughout the Mock Jury Process
The Mock Jury and Legal Research Support Services offer robust comprehensive support that spans the entire mock jury process. Key features include:
- - High-Quality Mock Jury Recruitment: TSR's recruitment division specializes in sourcing participants who reflect jury demographics accurately. They utilize a meticulous screening and verification process to ensure data quality and participant reliability.
- - End-to-End Research Logistics: Touchstone takes on all logistical aspects of the mock jury sessions, covering scheduling, reminders, and technical checks. This allows legal teams to focus on rebuttals and case strategies rather than operational details.
- - Secure Content Delivery: The Secure Content Testing platform ensures that legal teams can share case materials safely. This platform features dynamic watermarking and forensic tracking, protecting sensitive documents while allowing for thorough analysis.
- - Real-Time Juror Feedback: Using their innovative Dial Tester tool, legal teams can gather immediate reactions from jurors on various aspects of the trial, including witness testimony, opening statements, and argument structure. This feedback can help lawyers pivot strategies on-the-fly to enhance effectiveness.
- - Support for All Formats: Touchstone Research accommodates various session formats, including in-person, virtual, and hybrid options, ensuring a seamless experience regardless of how the jury is organized.
Merging Legal Expertise with Technological Innovation
The technological component of these services is a critical differentiator for Touchstone Research. With compliance to stringent data practices, including SOC 2 Type II and GDPR/CCPA guidelines, Touchstone blends operational expertise with advanced data security measures. This approach ensures legal teams can conduct thorough jury research while adhering to the highest standards of confidentiality and data protection.
Travis Santa emphasized the overarching goal of these newly launched services: "Our objective is to provide a level of precision in jury research that mirrors the standards of high-quality market research. This initiative signifies our dedication to equipping legal teams with the best operational support for their complex research needs."
About Touchstone Research
Founded with a commitment to delivering innovative methodologies and secure operations, Touchstone Research has positioned itself as a leader in market research. With 30 years of collaboration across various industries, they now extend that experience to legal teams. Their focus on quality and privacy ensures that clients receive insightful and actionable data—critical for success in both market and legal research.
For more information on how Touchstone Research assists legal teams in conducting secure and insight-driven mock jury research, visit their website. Explore their range of services, including Recruitment & Fieldwork, Secure Content Testing, and Dial Tester, to gain a competitive edge in the courtroom.