#Japan #Osaka #Osaka Gas #Octopus Energy #Kansai Electric

Survey on New Electricity Providers Preferences in Kansai

In a recent survey conducted by Selectra Japan, 300 respondents from Kansai Electric's customer base shared their preferences for new electricity providers. This research aimed to uncover the key factors influencing customer choices in the energy market, emphasizing both price and additional benefits beyond mere cost savings.

Overview of the Survey

Selectra Japan, headquartered in Shibuya, Tokyo, operates as a specialized comparison site for electricity and gas services. They conducted this survey targeting Kansai Electric contract holders who expressed interest in exploring new electricity providers. From a total pool of 3,472 Kansai Electric customers, 300 were selected for detailed feedback on their preferences regarding alternative energy suppliers.

The primary objective was to gain insights into the criteria that inform their choices. Five distinctive new energy providers available in the Kansai Electric area were presented to survey participants, inviting them to rank their top three options.

Key Findings

According to the survey results, consumers prioritized factors such as:

• - Affordable pricing
• - Benefits associated with bundled services (like combined electricity and gas)
• - Trust and reliability in the provider

1. Osaka Gas Electric Services emerged as the most favored choice among the surveyed population. It balanced critical consumer criteria including pricing, bundle discounts, and a sense of security, as many customers appreciated the reliability associated with this long-established utility provider. Despite being slightly more expensive than Octopus Energy, it was noted for its overall value. Osaka Gas boasts a significant track record with over 1.9 million electricity supply contracts as of January 2025, reinforcing its reputation among customers seeking dependable service.

2. Octopus Energy followed closely in second place, recognized for its competitive pricing and strong commitment to sustainable energy solutions. Although relatively newer and less known compared to Osaka Gas, its attractive rates and eco-friendly electricity options resonated strongly with consumers looking for cost-effective alternatives.

3. Rakuten Denki, while ranking third, surprised many with its higher pricing compared to competitors. However, this provider's appeal lay in its unique rewards system—customers can earn points based on their electricity usage, making it an appealing option for those who prioritize rewards and incentives in their purchasing decisions.

Customer Intent to Switch

The survey revealed that about 76% of respondents expressed a willingness to engage with their chosen new electricity provider. Their readiness to switch signifies a strong inclination towards exploring new options, largely motivated by competitive pricing and service attributes.

Despite this enthusiasm, potential barriers were also identified. Many participants voiced concerns regarding the complexity of switching processes and the worry about incurring additional fees during transitions. However, it's important to note that the process of changing energy providers is much simpler than many perceive—most require just a few minutes for an online application, with no need to contact the current provider for cancellation, especially in a context where smart meters are widely installed.

Recommendations for Potential Customers

Given the results of this survey, it is clear that cost efficiency, convenience of bundled billing (especially for gas and electricity), and provider credibility are significant determinants for customers in the Kansai region when selecting their electricity provider. Additionally, while some customers appreciate points-based rewards, it is crucial for them to remember that high energy rates can negate the benefits derived from such systems.

For individuals still uncertain about which energy supplier to choose, Selectra recommends considering providers based on their electricity rates and service offerings that match their personal needs and lifestyles. With over 100,000 contracts facilitated by Selectra, the company is well-equipped to guide consumers towards making informed decisions regarding their energy supply.

In conclusion, as discussions around energy consumption evolve, customers in the Kansai region are encouraged to assess their options carefully, aiming to maximize their benefits while ensuring a reliable electricity supply. This survey represents a significant step in understanding the motivations of Kansai Electric users and highlights the importance of transparency in the energy market.