#Japan #Tokyo #Rakuten Card #Attack on Titan #Shibuya Ads

A New Chapter for Anime Fans: The Rakuten Card x Attack on Titan Collaboration

On August 17, 2026, Rakuten Card Co., Ltd. kicked off its latest collaboration with the internationally-acclaimed anime series "Attack on Titan." This initiative introduces the third edition of the specially designed credit card, featuring an eye-catching illustration of the Colossal Titan. Alongside the card launch, fans can immerse themselves in the world of Attack on Titan through large-scale advertisements in Tokyo’s vibrant districts of Shibuya and Shinjuku.

Unique Advertisement in Shibuya

One of the highlights of this campaign is the extraordinary outdoor advertising experience set to captivate both fans and passersby. In the underground passage linking Shibuya Station and Dogenzaka, large poster ads showcase beloved characters such as Eren Yeager and Mikasa Ackerman. Using a smartphone camera with flash, viewers can reveal a special effect that transforms these characters into Titans, allowing fans to experience the essence of the Attack on Titan universe. This unique display will run from August 17 to August 30, featuring prominently at the Happy Board B on the B1F of Shibuya Station.

Immersive 3D Experience in Shinjuku

Moreover, at the "Cross Shinjuku Vision" on the east exit of JR Shinjuku Station, a stunning 3D video advertisement will be shown, where the Colossal Titan dramatically appears to observe the city below. This eye-catching display will be live from August 17 to August 30, operating from 7:00 AM to 1:00 AM the following day. Such innovative ads not only attract anime lovers but also engage a broader audience, making the anime’s themes publicly accessible.

Thematic Outdoor Posters

In Shibuya, over ten outdoor poster ads depicting the Titans from the series will also be exhibited. These posters, the largest measuring 6 meters in height and 4 meters in width, will be displayed throughout the area from August 17 to August 29. The collaboration emphasizes Rakuten’s commitment to bringing to life the thrilling narrative of Attack on Titan through dynamic visual media that captivates fans and the general public alike.

Features of the Rakuten Card

The Rakuten Card offering the Attack on Titan-themed design is accessible via the Rakuten website, where fans can apply online. This card serves not only as a financial tool but also as a collector’s item for enthusiasts of the series, showcasing the overwhelming presence and despair associated with the iconic Colossal Titan. The card offers free annual fees, a point return rate of 1% (earning 1 Rakuten point for every 100 yen spent), and no additional cost for family cards.

In addition, the card includes various benefits such as travel insurance of up to 20 million yen and a user-friendly approach to online shopping, promoting a cashless payment experience in conjunction with Rakuten’s other services.

The Legacy of Attack on Titan

"Attack on Titan" is a dark fantasy masterpiece originally serialized in "Bessatsu Shonen Magazine" from 2009 to 2021 by author Hajime Isayama. The series has achieved remarkable success, with over 140 million copies sold worldwide. The anime adaptation premiered in 2013, capturing audiences globally. Concluding with the final season, the anime surpassed 1 million viewers for the theatrical release titled "Attack on Titan: The Final Season - Last Attack," which gathers the final chapters of this gripping saga into one powerful cinematic experience.

For those wishing to dive into the fascinating world of Attack on Titan and enjoy the unique features of the Rakuten Card, more information can be found on the Rakuten website.