AI-Powered Advertising Compliance Tool Surpasses 300 Corporate Registrations

Revolutionizing Advertising Check Practices with AI

In an increasingly diverse and freer advertising marketplace, companies are facing growing concerns regarding compliance and regulation. Voices from the field report anxiety over the following issues: 'Will my campaign violate pharmaceutical laws?', 'I’m losing time checking landing page texts, hindering other projects', and 'Since the enforcement of influencer advertising regulations, managing posts has become overwhelming.'

This rising anxiety stems from the latest tightening of regulations on advertising expressions, highlighted by the enforcement of stealth marketing regulations in October 2023. The complexity of advertising standards is raising significant challenges: personalized reviews, heavy workloads, and human error are just a few issues straining teams in the field.

If we look at where help is coming from, we find it from a company named Archaic, based in Shibuya, Tokyo. Their AI-powered advertising compliance tool, aptly named 'Advertising Check AI', recently surpassed 300 registered companies, setting the stage for establishing a common compliance infrastructure in advertising, legal affairs, and public relations.

Simply upload creative materials such as texts, images, and videos, and the tool will automatically detect expressions that may violate laws like pharmaceutical regulations, product representation regulations, and stealth marketing guidelines. This promotes synchrony across departments by providing a shared set of evaluation data, thereby fostering connections based on common standards for assessment within organizations.

Transitioning from Compliance to Trust

Beyond just increasing efficiency, 'Advertising Check AI' transforms compliance from a defensive measure into a strategic asset.

- The tool ensures that every expression can be verified against regulations and guidelines.
- Allowing production, marketing, and legal departments to make decisions based on a single data source enhances cooperation.
- A clear trail of checks helps convey trust externally and prepares firms for any accountability they may need to uphold.

Today’s advertising checks are evolving from a safeguarding role into a powerful tool for delivering 'trustworthy advertisements.'

Why Food, Medical, and Beauty Industries Prefer 'Advertising Check AI'

The tool's rise in popularity across the food, medical, and beauty sectors can be attributed to four key advantages:
1. Dramatic Efficiency Improvements: Analyze numerous creatives such as landing pages, product packaging, and flyers all at once, reducing checking workload by up to 70%, accelerating the launch of products and campaigns.
2. High-Precision Risk Detection: Automated early warning systems identify risks such as unsupported claims in food, indications of off-label medical use, or exaggerated beauty outcomes.
3. Constant Regulation Update Compliance: Adapt to legal amendments and guideline updates instantaneously via the cloud without requiring additional setup, ensuring companies always operate with the latest compliance safety.
4. Flexible Implementation and Operation: Organizations can establish their internal standards (e.g., internal review criteria or GMP standards) while sharing the same standards with overseas subsidiaries or OEM partners.

These factors have led a diverse range of companies, from food manufacturers to cosmetics brands and medical device producers, to adopt 'Advertising Check AI' as the foundation for constructing 'reliable advertisements.'

Archaic's Vision for the Future

Archaic's ultimate goal is not to stifle advertising expression but to cultivate an environment where marketing can flourish, fear-free.
For businesses, this means creating a workspace where they can work with genuine creativity instead of being burdened by regulatory risks. For consumers, it envisages a world where they are not deceived by exaggerative advertising but can make informed choices based on accurate information. For society, it aims to realize a fair and transparent advertising ecosystem.

As a fundamental 'infrastructure' for advertising society, 'Advertising Check AI' will continue to evolve.

Future Prospects

Looking forward, Archaic aims to enhance its services:

- Automating the workflow between creation and review through integration with generative AI tools.
- Ensuring automatic compliance with industry-specific guidelines for food, medicine, and beauty.
- Adapting to international laws for cross-border e-commerce and global advertising through multilingual capabilities.
- Supporting integrated workflow via API connections with CMS and distribution tools.

Company Overview

Archaic sets out with a mission to make AI as ubiquitous as electricity or water, allowing everyone to engage with AI naturally. They leverage academic insights into cutting-edge technologies and have a proven track record as AI system developers. Archaic specializes in building custom AI for large enterprises aiming to lead in their fields, asserting that reducing hurdles around AI usage will contribute to uplifting Japan's industrial landscape.