CHERY Unveils 'For Family' Vision at AutoChina2026 to Enhance Family Mobility
On April 24, 2026, during the renowned AutoChina2026, CHERY officially introduced its innovative value proposition, 'For Family,' targeting consumers and the global automotive industry. The initiative aims to serve 10 million families worldwide by the year 2030, marking a strategic shift from being a well-known global brand to becoming a responsible global citizen.
Jeff Zhang, the CEO of CHERY, expressed his vision at the event, stating that 'For Family' transcends being just a tagline, embodying a commitment to ensuring peace of mind and joy for every journey via dependable quality and thoughtful technology. His heartfelt remarks resonated with attendees, drawing commendations at this year’s auto exhibit.
After over two decades of persistent effort and a deep-rooted presence in the global automotive market, CHERY has expanded its business reach to more than 120 countries and regions. Serving over 4.5 million families, CHERY's products and services are chosen on average once every minute by families around the world, reflecting the trust and loyalty users have in the brand. To further enhance its support for these families, CHERY has constructed a comprehensive global network consisting of eight R&D centers, 36 manufacturing bases, over 2,000 dealers, and more than 1,800 service centers. This establishment follows their dedication to local development and mutual benefit with communities, guided by the principle 'Somewhere, for Somewhere, to Be Somewhere.'
The 'For Family' proposition emphasizes uncompromising safety with three pillars: spatial equality, technological equality, and accessible mobility solutions for families globally. The TIGGO V, revealed at the expo, is a tangible representation of this commitment. Since the launch of the CHERY FAMILY CARE service brand a year ago, until the introduction of today's new value proposition, CHERY is committed to forging a better future alongside hundreds of millions of families around the globe. Their robust system capabilities and unwavering dedication signal a promising new direction as they look to enrich family mobility and thoughtful technology in the years to come. CHERY stands firm in its mission to deliver safe, reliable, and quality automotive solutions that cater to the needs of families everywhere, making car ownership a journey filled with joy and confidence.
Jeff Zhang, the CEO of CHERY, expressed his vision at the event, stating that 'For Family' transcends being just a tagline, embodying a commitment to ensuring peace of mind and joy for every journey via dependable quality and thoughtful technology. His heartfelt remarks resonated with attendees, drawing commendations at this year’s auto exhibit.
After over two decades of persistent effort and a deep-rooted presence in the global automotive market, CHERY has expanded its business reach to more than 120 countries and regions. Serving over 4.5 million families, CHERY's products and services are chosen on average once every minute by families around the world, reflecting the trust and loyalty users have in the brand. To further enhance its support for these families, CHERY has constructed a comprehensive global network consisting of eight R&D centers, 36 manufacturing bases, over 2,000 dealers, and more than 1,800 service centers. This establishment follows their dedication to local development and mutual benefit with communities, guided by the principle 'Somewhere, for Somewhere, to Be Somewhere.'
The 'For Family' proposition emphasizes uncompromising safety with three pillars: spatial equality, technological equality, and accessible mobility solutions for families globally. The TIGGO V, revealed at the expo, is a tangible representation of this commitment. Since the launch of the CHERY FAMILY CARE service brand a year ago, until the introduction of today's new value proposition, CHERY is committed to forging a better future alongside hundreds of millions of families around the globe. Their robust system capabilities and unwavering dedication signal a promising new direction as they look to enrich family mobility and thoughtful technology in the years to come. CHERY stands firm in its mission to deliver safe, reliable, and quality automotive solutions that cater to the needs of families everywhere, making car ownership a journey filled with joy and confidence.
Topics Auto & Transportation）
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