Wako Sangyo to Rebrand as Wako Co. in Celebration of 55th Anniversary

Wako Sangyo Rebrands as Wako Co.



To mark its historic 55 years in business, Wako Sangyo, based in Fuchu City, Tokyo, has announced an exciting change—on July 1, 2025, the company will officially rebrand itself as Wako Co. This pivotal transition is more than just a name change; it represents a commitment to evolving alongside the needs of its customers and the local community.

A Legacy of Community Support


Since its founding in 1970, Wako Sangyo has dedicated itself to contributing to regional development and community welfare. The company extends heartfelt gratitude to its customers, business partners, and local residents for their unwavering support over the years. This journey of over five decades exemplifies how collaboration and trust can yield significant outcomes in business and community development.

Embracing New Beginnings


The name “Wako Co.” encapsulates a renewed vision and sense of approachability as the company looks towards the future. This rebranding coincides with their anniversary and serves as a fresh starting point. Wako Co. plans to build on its established trust and success while striving for even greater achievements.

The goal of this new brand identity is to resonate more closely with customers, reflecting a corporate ethos rooted in being community-focused and committed to quality service. Wako Co. intends to respond to diverse customer needs and elevate the standard of their offerings, ensuring a continuous enhancement in overall value.

Next Generation Vending Machine Project


Wako Co. has long been a key player in the vending machine industry, providing comprehensive services including sales, installation, maintenance, repairs, and even overseas exports. To address the ever-evolving demands of the market and advancements in technology, the company has embarked on a significant venture—starting in 2024, it launched its “Next Generation Vending Machine Project.” This initiative focuses on robust research, development, and practical implementation of cutting-edge vending technologies.

The fruits of this project have already begun to materialize. Wako Co. has installed an impressive total of 69 next-generation vending machines in collaboration with major commercial facilities like “KITTE Osaka” and various key railway companies. This rapid expansion in urban centers highlights Wako Co.’s commitment to innovation and customer engagement.

In the realm of entertainment, Wako Co. has embarked on a creative endeavor that blends gaming with vending. Their themed vending machines inspired by the popular game franchise “Yakuza” have found a home in Kabukicho, turning typical vending experiences into immersive entertainment opportunities. This initiative exemplifies Wako Co.'s mission to go beyond mere merchandise sales, providing enhanced experiential value to customers.

The reception of these innovative strategies has been overwhelmingly positive, creating a sense of excitement and novelty among users. Wako Co. is committed to delivering surprises and enjoyment, ensuring that every interaction leaves a memorable impression.

Looking Forward


As they transition to Wako Co., the entire team is invigorated and dedicated to achieving even higher standards of service and community involvement. The new name reflects their resolve and focus, and they are eager to nurture their legacy while paving the way for future possibilities. Wako Co. kindly requests continued support and patronage from all stakeholders as they embark on this new journey together.

New Company Overview


  • - Old Name: Wako Sangyo Co., Ltd.
  • - New Name: Wako Co., Ltd.
  • - Effective Date: July 1, 2025

With each vending machine placed and each community engaged, Wako Co. is set to continue its role as a cherished member of the regional landscape, inviting all to join them in this exciting era.

Topics Consumer Products & Retail)

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