#Japan #Tokyo #Yuzu #Oisix #Mizkan

Oisix Launches Upcycled Yuzu IPA: A Sustainable Beverage Revolution

In an inspiring effort to combat food waste, Oisix Co., Ltd., a leading food subscription service based in Shinagawa, Tokyo, has unveiled an innovative product called "Oisix Beer UPCYCLE AOYUZU-IPA". This unique beer, set to launch on April 17, 2025, is the result of collaboration with Mizkan, a renowned company based in Handa, Aichi Prefecture, which has decades of experience in perfecting the use of kochi yuzu in their ponzu sauces. This exciting development not only supports sustainability but also brings delightful flavors to beer enthusiasts and conscious consumers alike.

The Essence of Upcycling

Upcycling involves repurposing materials that would otherwise be discarded and adding value to them. The Oisix project embodies this concept by utilizing out-of-spec yuzu fruits, which are often overlooked due to stringent cosmetic standards in the food industry. Mizkan’s long-standing relationship with local kochi farmers ensures high-quality produce, and they have now found an innovative way to give a second life to these surplus fruits with the new beer product.

Merging Tradition and Innovation

For over 40 years, Mizkan has worked closely with yuzu producers in kochi, focusing on improving quality through better extraction techniques and preserving the aromatic oils inherent in yuzu juice. Their flagship "Kaori no Kura®" product, made entirely from hand-picked kochi yuzu, highlights the importance of utilizing every part of the fruit for maximum flavor. Unfortunately, due to the strict visual criteria of yuzu, many fruits remain unharvested and go to waste. The Akizuki processing facility, operated by the kochi agricultural cooperative, has witnessed an astonishing amount of up to one ton of excess yuzu each year.

The Birth of Oisix Beer UPCYCLE AOYUZU-IPA

The new Oisix beer harnesses the vibrant essence of 100% kochi yuzu while embodying Upcycle by Oisix’s mission to promote sustainability. The 青ゆず (green yuzu) used in the brewing process, often rejected for being too small or blemished, is instead celebrated for its fruity aroma and crisp finish. The careful selection and use of every yuzu make this IPA not only a refreshing beverage but also a testament to conscious consumption.

The beer's unique flavor profile results from a blend of three malt types and American hops, creating a balanced and enjoyable drinking experience. Customers are encouraged to savor the beer in a wine or tulip glass to fully appreciate its exploding aromas.

A Message from Mizkan

Mizkan’s marketing team has expressed excitement over the collaboration, emphasizing their commitment to sustainability and celebrating the rebirth of these yuzu fruits.

"We are thrilled to see our high-quality yuzu, cultivated with dedication by farmers, transformed into a refreshing craft beer. It’s a beautiful way to enjoy these fruits, and we hope many people will taste and appreciate it!" — Fumie Tanaka, Marketing Planning Department, Mizkan Corporation.

Product Details and Launch Information

• - Product Name: Oisix Beer UPCYCLE AOYUZU-IPA
• - Price: 988 yen for 330ml (excluding tax)
• - Launch Date: April 17, 2025, at 10:00 AM
• - Link for Purchase: Oisix Website

The Oisix initiative, which started in July 2021, aims to tackle food loss by creating innovative new products from ingredients that are usually deemed unsuitable for sale. As of March 2025, they have successfully reduced food waste by approximately 142 tons, collaborating with 65 partner organizations to bring about meaningful change in food systems.

About Oisix and Sustainable Practices

Founded in 2000, Oisix emphasizes quality inputs by providing only safe and organic food products. Today, it serves over 352,000 subscribers across Japan. Their commitment to sustainability has garnered recognition, including a Good Design Award in 2023. By prioritizing environmental responsibility in their operations, Oisix continues to push boundaries in the food industry and change consumer behavior toward more sustainable practices.

Join the movement for a more sustainable future with Oisix Beer UPCYCLE AOYUZU-IPA—a delicious way to savor yuzu and support the environment at the same time!