#Paris #France #ANTA #ANTAZERO #Kris Van Assche

ANTAZERO X KRIS VAN ASSCHE Debuts Worldwide in Paris

On November 21, 2025, sportswear giant ANTA proudly launched its innovative collection, ANTAZERO X KRIS VAN ASSCHE, at the iconic Dover Street Market in Paris. This joint effort with acclaimed Belgian designer Kris Van Assche signifies a notable shift towards sustainable fashion within the global clothing market.

Dover Street Market Paris, a pioneering retail space co-founded by Rei Kawakubo and Adrian Joffe, has long stood at the intersection of high fashion, street culture, and contemporary art. With its distinctive curation, it has become a launching pad for international brands aiming for elite status in the fashion industry. This venue provides the perfect backdrop for ANTA's mission to merge urban style with functional design.

A Collection Redefining Functional Fashion

The ANTAZERO X KRIS VAN ASSCHE collection merges Parisian elegance with cutting-edge sportswear innovation. The pieces redefine how functional athletic wear can seamlessly transition from sporting events to urban settings. It serves as a bridge, bringing together sportsmanship and haute couture in a sustainable context.

Sustainable Practices

At the core of this collection lies a commitment to sustainability. The designs utilize recycled materials, drastically reducing dependence on fossil fuels. For instance, outerwear pieces like winter down jackets and padded coats are crafted from recycled nylon, aligning with ANTA's eco-conscious ethos. This sustainable approach extends to their innovative use of mycelium leather in creating stylish yet environmentally-friendly garments.

The range showcases an impressive assembly of styles—from tailored coats for men, complete with belts, to high-waisted women's peacoats paired with chic skirts. Additionally, the collection introduces visually striking sets made from sustainable fabrics, providing warmth and making a bold fashion statement.

An Immersive Retail Experience

Visitors to the Dover Street Market can explore the aesthetic language of the ANTAZERO X KRIS VAN ASSCHE collection through an immersive pop-up experience. The decor features dark tones and large campaign images adorning the walls, allowing guests to appreciate the style direction while navigating the space. The journey culminates in a minimalist zone dedicated to showcasing craftsmanship and innovative materials that echo the union of function and aesthetic artistry.

Kris Van Assche described the partnership, emphasizing that none of the materials faced restrictions, allowing for full creative expression. His collaboration with ANTA has resulted in a design process that merges high fashion with sustainable production methods, achieving a harmonious balance between creativity and mass production.

Availability

The ANTAZERO X KRIS VAN ASSCHE collection will be available from November 25, 2025, at all ANTAZERO stores, select ANTA locations, and various online platforms, marking ANTA's entry into the international fashion elite. Additionally, from December 1-14, a curated selection of the collection will be showcased at B1OCK, a department store in the vibrant creative community of OōEli.

As a leader in China's sports apparel industry since 1991, ANTA is dedicated to providing technology-driven products to athletes and consumers worldwide. The establishment of the ANTAZERO platform signifies their commitment to eco-friendly materials and sustainable production techniques, positioning them as a forward-thinking brand within the dynamic landscape of global fashion.

In conclusion, the ANTAZERO X KRIS VAN ASSCHE collection represents a significant milestone in merging sustainability with fashion-forward thinking, promising a new era of eco-conscious apparel.