#Japan #Harajuku #HOWNEVER #sugar.

Unraveling Mysteries: The Exciting 'Why Did This Happen?' Exhibition in Harajuku

Starting from October 10, 2023, the vibrant district of Harajuku will host an eye-catching interactive exhibition titled 'Why Did This Happen?'. Created by the innovative creative unit HOWNEVER, this exhibition thrives on curiosity and playful deduction, inviting attendees to engage with a range of unusual scenarios and speculate on the plausible stories behind them. The event will take place over a three-day span, from October 10 to 12, promising a unique, immersive experience.

Ticket Sales Launch

In anticipation of this engaging exhibition, general ticket sales officially commenced on September 1, with eager fans ready to dive into the intriguing narratives waiting to be uncovered. Visitors can purchase tickets online through the designated sites, ensuring easy access to this limited-time event.

A Glimpse into the Exhibition

Upon entering, guests will encounter bizarre and whimsical setups such as a fallen cake on the floor, a shattered plate nearby, and a banana peel that hints at clumsiness or unexpected events. The core of the exhibition revolves around the question, 'Why did this happen?' Each scenario is crafted to spark intrigue and imaginative thinking, allowing visitors to ponder the various outcomes that led to these quirky displays.

From relatable situations to unexpected twists, the items on display will cater to a wide range of interpretations, encouraging guests to observe details and form their hypotheses.

Interactive Experiences and Activities

Beyond just viewing the exhibits, attendees will have the opportunity to engage in several interactive activities designed to deepen their experience. One standout attraction includes a booth dedicated to testing various theories about the displayed scenarios, where participants can physically engage with the mysteries presented.

Adding to the creative atmosphere, manga artist sugar. will also join the event, contributing a unique comic activity inspired by the theme of the exhibition. Known for works like Sayonara Yurei-chan and Otaku ni Yasashii Gyaru ni Watashi wa Naru!, sugar.'s participation is sure to attract fellow enthusiasts and comic fans alike.

The Creative Force Behind the Exhibition

The HOWNEVER team, formed by mystery creator Gassu in the spring of 2025, is pushing boundaries in the creative scene. Their central mission focuses on bringing entirely new concepts to life by moving beyond mere ideas to tangible experiences. This exhibition marks their first major project, cleverly combining elements of mystery, creativity, and entertainment.

Meet the Team:

• - Gassu: The enigmatic mastermind and creative producer with notable works like Matryoshka and One Operation, Gassu has made waves in the puzzle-solving community since entering the scene in 2023.
• - Taro Can: A versatile creative director and designer, Taro Can utilizes his background in architecture to bring dynamic designs and concepts into play, supporting various entertainment endeavors.

Collaborations and Technical Expertise

Tech-savvy contributions come from Hiroki Takahashi, the technical director and founder of Cinematrick Co., Ltd. His prior experience as a professional magician adds a layer of expertise and excitement to the exhibition, enriching its interactive components.

Plan Your Visit

Whether you seek a fun outing during the three-day event or simply wish to indulge your curiosity, the 'Why Did This Happen?' exhibition promises a peculiar journey full of engaging stories and creative interactions. Keep in mind the estimated visit duration of approximately 30 minutes to 1 hour. Mark your calendars and be sure to grab your tickets to explore the unexpected and unravel the mysteries waiting in Harajuku!

For more details and ticket information, visit the official exhibition website.