EICMA 2025: A Groundbreaking Showcase of Two-Wheeled Passion and Innovation

The 82nd edition of the EICMA – International Two-Wheeler Exhibition has concluded, marking another record-breaking event for this grand showcase. Over a span of just six days, the exhibition attracted more than 600,000 visitors, drawing in professionals, industry insiders, and motoring enthusiasts alike. This year’s EICMA proved once again that it remains the gold standard for the global motorcycle community, characterized by a potent blend of entertainment, networking, and business opportunities.

A remarkable assembly of 730 exhibitors from 50 countries participated, presenting over 2,000 brands that reestablish the event’s status as an international powerhouse in the motorcycle industry. The current figures represent a substantial growth trajectory; in comparison to the post-COVID edition in 2021, visitor numbers, participating brands, and exhibition space have doubled, highlighting how vital EICMA has become in the aftermath of the pandemic.

Among the most notable highlights was the B2B segment of the show, which saw over 43,000 accredited professionals from 167 countries, a significant increase of 28% foreign operators compared to 2024. The media presence also skyrocketed with over 8,200 journalists and content creators from 67 nations covering the exciting happenings at EICMA.

One of the more celebrated segments was MotoLive, which celebrated its 20th anniversary with thrilling outdoor events held across a vast arena of 60,000 square meters. The adrenaline-fueled races and captivating acrobatic shows included a live Champions Charity Race featuring 12 legends of motorsport. The event encapsulated the essence of performance and community spirit, while also successfully merging entertainment with a cause.

Adding to the allure was the