Midea Becomes Official Main Partner of FC Barcelona for 2026 Season

Midea Establishes Main Partnership with FC Barcelona

Midea, a leading global brand in smart home appliances, has proudly announced a new partnership with the renowned football club FC Barcelona. This collaboration is set to begin in the 2026/2027 season, marking a significant milestone in both organizations' histories.

The five-year deal includes the prominent display of Midea's logo on the sleeves of all FC Barcelona match and training jerseys. Moreover, the brand will gain extensive visibility during home matches in La Liga, reinforcing Midea's commitment to explore opportunities at the intersection of technology and sports.

The official confirmation came as Midea's President of International Business, Lewis Fu, and FC Barcelona's first vice president, Rafael Yuste, signed the contract at the Spotify Camp Nou on September 2, 2025. Yuste expressed enthusiasm for the collaboration, stating, "It is an honor for FC Barcelona to welcome Midea into the Barça family beginning in the 2026/27 season. Their leadership in smart home solutions aligns perfectly with our club's forward-thinking ethos. This partnership freshly showcases FC Barcelona's strength as a brand magnet for global companies seeking a platform for their innovative projects."

Lewis Fu also commented on the partnership's potential, saying, "FC Barcelona is one of the most successful clubs in history and among the most popular sports teams worldwide. We look forward to a long-term partnership where Midea and FC Barcelona can shine as leaders both on and off the pitch."

With a rich history, FC Barcelona has secured 28 La Liga titles and five UEFA Champions League trophies, firmly placing it among the greatest football clubs of all time. The club enjoys immense global popularity, boasting over 430 million online followers and attracting around 400 million viewers annually. Additionally, two million jerseys are sold each year.

Midea's partnership with FC Barcelona is part of a broader strategy as the brand expands its presence in various sports events, including the AFC Asian Cup 2027, CAF Africa Cup of Nations 2025, and the CONCACAF Gold Cup 2025. Midea also supports club tournaments in the AFC Champions League and the South American Copa Sudamericana.

About Midea Group

Founded in 1968, Midea Group is a global leader in consumer appliances and smart technologies. With over 190,000 employees worldwide, the company recorded revenues of $57.5 billion in 2024 and was ranked 246th in the Fortune Global 500. Midea operates in various sectors, including smart home technology, industrial solutions, healthcare, and automation.

About FC Barcelona

FC Barcelona stands as one of the largest multi-sport clubs in the world, celebrating its 125th anniversary in 2024. The club has remained member-owned since its inception in 1899 and has a strong connection to the city of Barcelona and Catalonia while also holding a global presence through official branches in Barcelona, Hong Kong, and Miami.

This exciting new relationship between Midea and FC Barcelona signifies the fusion of top-tier sports and innovative technology, setting the stage for a thrilling journey ahead as both entities look toward the future.