Michelle Erland's Promotion: A Toast to Leadership in the Wine Industry

Michelle Erland Takes a Major Step Forward at Colangelo & Partners

In a significant development that underscores effective leadership in the wine PR field, Michelle Erland has been promoted to Vice President and Junior Partner at Colangelo & Partners. This advancement comes as a recognition of her exceptional contributions and the impressive growth of the firm's domestic wine business. Starting her journey in hospitality, Michelle's passion for food and wine naturally guided her toward storytelling in the restaurant realm.

After earning her MBA from Johnson & Wales University, she transitioned into public relations, where she honed her communication prowess with the international culinary brand Giovanni Rana in cities like New York, London, and Verona, Italy. These experiences steered her towards a career that celebrates creativity, connectivity, and the fast-paced dynamics of the public relations industry.

Since joining Colangelo & Partners in 2019, Michelle has played a pivotal role by spearheading important campaigns and crisis management for various high-profile clients in the wine and food sector. Notably, she has been instrumental in enhancing the agency's domestic wine portfolio and establishing its presence in the competitive Pacific Northwest market. Her efforts have not gone unnoticed; she was included in Beverage Information Group's prestigious '40 Under 40' list, recognizing her as a future leader in the beverage industry.

In her new role, Michelle expressed her gratitude and enthusiasm: "I’m honored to take on this new role and to continue working alongside such talented colleagues. Over the years, I've had the privilege of collaborating with some of the most respected names in wine, food, and hospitality, and I look forward to continuing to share their stories in ways that inspire and impact others."

Colangelo & Partners, now celebrating its 19th year, has experienced significant growth since opening its West Coast operations in 2016 with just a single client. Today, the agency features a robust client roster that includes prominent brands in the wine industry. In recent years, the agency has ventured further by acquiring Napa-based WineGlass Marketing, thereby reinforcing its digital service capabilities and establishing a firm presence in wine country.

Felipe Gonzalez-Gordon, COO at Colangelo & Partners, emphasized the importance of the team: "The most important asset an agency has is its team, the professionals that bring ideas to life and relentlessly pursue the impossible to achieve our clients' communications goals. At Colangelo & Partners, we are proud to have cultivated an environment where our team can leverage their passion for the industry and grow their careers, making our clients shine along the way."

As Michelle embarks on this new chapter, her determination and innovative approach will undoubtedly continue to influence the wine communication landscape, ensuring that the stories of her clients resonate powerfully in the market. In a world where storytelling is paramount, leaders like Michelle are setting the stage for new heights in the industry.

About Colangelo & Partners

Colangelo & Partners is the leading fine wine and spirits integrated communications agency in the United States. The agency is recognized by top brands and industry professionals for its effective strategies, creativity, and a strong return on investment. Their team of professionals is committed to impacting how U.S. audiences perceive their clients by earning quality media coverage, organizing significant events, strategizing standout digital campaigns, and fostering vital relationships within the beverage alcohol sector.