#Japan #Smart Home #Tokyo #Mitsubishi Estate #HOMETACT

Mitsubishi Estate's HOMETACT: A Game-Changer in Smart Home Services

Mitsubishi Estate Co., Ltd. has carved a notable niche in the realms of digital transformation and smart living with its comprehensive smart home service, HOMETACT. Recently, this innovation was highlighted as part of the "DX Brands 2025" initiative, a selection made by the Ministry of Economy, Trade and Industry and the Tokyo Stock Exchange, showcasing its dedication to advancing living infrastructure in Japan.

Launched in November 2021, HOMETACT is designed to consolidate various global IoT devices such as smart locks, lighting, and air conditioning into one user-friendly platform. With a dedicated app and smart speaker integration, it offers users the ability to control multiple devices from different manufacturers reliably and conveniently, thereby enhancing the living experience.

Recognition and Impact of HOMETACT

One of the critical attributes leading to HOMETACT's designation as a "DX Brand" is its robust value proposition emphasizing extensibility and enhanced convenience, which are critical to today’s fast-paced lifestyle. As Japan's smart home sector has significantly lagged behind other nations, the initiative serves to challenge this trend and push boundaries within the real estate landscape.

HOMETACT not only aims to modernize housing norms but also introduces a collaborative environment for property developers and tech providers, contributing to an open platform attracting diverse partnerships. This versatile service has established itself within and outside the Mitsubishi Estate Group, demonstrating tangible value creation through nationwide implementations.

Moreover, its innovative approach integrates face recognition services to enhance both workplace and community conveniences, illustrating a robust model for future urban development. This dual function showcases that HOMETACT is not just a service, but a transformative solution steering real estate and urban planning into a more interconnected future.

Awards and Future Aspirations

In June 2023, HOMETACT garnered the prestigious "Excellence Award" in the Smart Home category at the MM Research Institute's 2023 Awards, celebrating its contribution to creating next-generation smart societies through advanced ICT operations. The accolades symbolize Mitsubishi Estate's unwavering commitment to leveraging technology for societal enhancement.

This recent recognition marks the fifth time Mitsubishi Estate has been honored as a DX Brand or prominent company in digital transformation efforts—reflecting its long-term strategy for sustainable growth and maintaining competitive advantage through IT investments.

A Comprehensive Approach Towards Digital Transformation

Besides HOMETACT, Mitsubishi Estate's portfolio includes the development of a face recognition platform and a data-driven management model. Their continuous evolution toward optimizing operational services and cultivating talent proficient in data utilization reflects strategic foresight:

• - Face Recognition Platform: Improving accessibility and engagement in community spaces.
• - Data-Driven Management: Focused on enhancing operational efficiency and decision-making quality through advanced data analytics.
• - Generative AI Integration: Utilizing innovative AI technologies for proactive service enhancements.

With ongoing developments and collaborations, Mitsubishi Estate continues to aim for profound advancements in real estate and smart living. They remain committed to fostering new customer experiences and adding value through innovative technologies.

For more details and inquiries on HOMETACT, please visit the official website.