#Japan #Tokyo #Gamification #Causal Foundry #LinkedBrain

Introduction

In an exciting development for the tech and gaming industries, LinkedBrain Co., Ltd., a leading Japanese company specializing in gamification, has joined forces with Causal Foundry LLC, a Spain-based startup known for its innovative adaptive personalization AI. As of July 2025, the two companies have entered into a Memorandum of Understanding (MOU) aimed at revolutionizing user experiences through the combination of their respective technologies.

About LinkedBrain

LinkedBrain has over a decade of experience in the gaming industry, focusing on the design, development, and operation of games for platforms such as smartphones, PCs, and gaming consoles. Leveraging its strong background, the company aims to apply its expertise to enhance user experiences (UX) beyond gaming, contributing to various B2C, B2E, and G2C services. Their recently launched "Gamification Design Service" is particularly noteworthy, as it utilizes insights from player psychology and behavior to facilitate user engagement in non-gaming fields such as education, healthcare, governmental services, and finance. LinkedBrain empowers organizations and municipalities to integrate mechanisms that encourage behavior change, thereby addressing societal challenges and offering proven solutions to clients.

Causal Foundry's Contributions

Causal Foundry, founded in Barcelona and backed by prominent supporters like the Gates Foundation and Google, specializes in adaptive personalization AI. Their self-evolving AI continuously learns user behavior patterns and refines its capabilities based on feedback from its implementations. The technology provides solutions for various challenges—such as demand forecasting, stockout prevention, last-mile delivery optimization, and nudging users towards desirable behaviors. Causal Foundry's established portfolio has already gained traction in sectors such as healthcare, logistics, and e-commerce, making their adaptive AI a powerful tool for enhancing UX and preventing user drop-off.

The Partnership's Objectives

The collaboration between LinkedBrain and Causal Foundry aims to create new customer value in the gaming and app development sectors by blending gamification design with cutting-edge adaptive AI technology. Key goals of this partnership include:

• - Developing joint solutions that analyze and predict user actions in real time to offer optimal experiences.
• - Expanding the use of AI in the gaming and app domains through joint proposals and development support.
• - Facilitating the extension of gamification and AI technology into non-gaming areas such as education, healthcare, and government.
• - Establishing collaborative systems for sales integration, technical support, and more.

Statements from Leaders

Both companies have expressed enthusiasm over the partnership. Hiroichi Shimizu, CEO of LinkedBrain, remarked, "We are honored to collaborate with Causal Foundry. By combining their adaptive personalization AI with our expertise in creativity and experience enhancement, we can create innovative value through technology and creativity. This collaboration holds the potential to significantly optimize personalized experiences while amplifying human creativity."

Africa Perianes, CEO of Causal Foundry, added, "LinkedBrain possesses deep industry knowledge and superior design capabilities, making them an ideal partner for our adaptive personalization AI in Japan's healthcare and gaming sectors. We excitedly anticipate demonstrating this technology's value across various industries to meet Japan's unique market needs."

Future Plans

Both companies are actively working on several joint projects and proof of concept (PoC) initiatives, aiming to create detailed integration menus and deployment models in the near future. As they continue to innovate, the landscape of user engagement in digital services is set to change dramatically, offering exciting opportunities for users and industries alike.

Company Profiles

LinkedBrain Co., Ltd.

• - Location: 2F, Core Hongo Building, 3-43-16 Hongo, Bunkyo, Tokyo, Japan
• - CEO: Hiroichi Shimizu
• - Business Focus: Game development, gamification, HR tailored for the gaming industry
• - Website: LinkedBrain

Causal Foundry LLC

• - Location: 8F, Human Max Ebisu Building, 1-1-1 Ebisu Minami, Shibuya, Tokyo, Japan
• - CEO: Dr. Africa Perianes
• - Business Focus: Development and provision of adaptive AI platforms across various industries
• - Website: Causal Foundry