#Japan #Tokyo #New Menu #Hotto Motto #Lettuce Club

Hotto Motto and Lettuce Club's Exciting Collaboration

Hotto Motto, the popular takeout bento chain from Plenus Co., is pushing the boundaries of convenience and taste with its recent collaboration with Lettuce Club, a prominent lifestyle media outlet. As of June 2025, Hotto Motto boasts an impressive 2,427 stores across Japan, serving delicious meals for those on the go. This partnership promises to deliver exclusive insights and delectable updates on new menu items directly to the readers.

The synergy between Hotto Motto's flavorful offerings and Lettuce Club's vast readership is one that both brands celebrate, exemplified by their commitment to providing quality content for their audience. The collaboration has officially commenced with the publication of the first article on July 2nd, which is now live. Every month, readers can look forward to three new articles detailing exciting menu developments, culinary creations, and tips for enjoying meals from Hotto Motto, making it an essential read for food lovers.

The kick-off article features renowned recipe researcher Aki Kamiyama, who expertly reviews two of Hotto Motto's new summer menu items: the 'Red Beef Sundubu Bento' and 'Black Double Grilled Meat Bowl'. Each dish offers distinctly different flavors - with the 'Black Rich Flavor' tantalizing those who enjoy deeper taste profiles, while the spicier 'Red Flavor' is perfect for those seeking a punchier experience. Kamiyama dives deep into the secrets behind the deliciousness of these dishes, offering readers valuable insights into each culinary creation. You can read the full article here.

Future articles in this collaboration will explore the 'Hotto Chicken BBQ Flavor,' where the appetizing secrets and recommended serving suggestions will be unveiled in the second piece, while the third article will showcase a new menu item scheduled to launch in late July. The anticipation is building, and food enthusiasts are encouraged not to miss out on these exciting updates.

For those that want to explore past articles, Hotto Motto’s official website also hosts a comprehensive collection of content from this collaboration.

Lettuce Club Overview

Lettuce Club is renowned as Japan's largest lifestyle information site, boasting an impressive monthly reach of 82 million page views and around 10.06 million unique users. Its mission centers around providing relatable and accessible content that emphasizes 'easy and delicious recipes for everyone' as well as 'helpful information for strain-free living.' Readers can access more thrilling content through Lettuce Club's website here.

Convenient Online Ordering at Hotto Motto

In addition to its mouthwatering menu, Hotto Motto offers an efficient online ordering service that allows customers to place orders up to six days in advance. Patrons can also take advantage of ordering party menus and platters conveniently through the site. Exclusive app discounts for online orders add further value.
You can check out Hotto Motto’s online ordering platform here. With all these exciting developments in the pipeline, food lovers have every reason to celebrate this dynamic partnership between Hotto Motto and Lettuce Club!