#United States #Brooklyn #Milk #Swole Santa #Mary Beth Barone

Mary Beth Barone's Swole Santa Contest

In an innovative twist on holiday traditions, comedian and actress Mary Beth Barone has challenged the image of Santa Claus by portraying him not just as a jolly old man, but as a fitness icon. She argues that with all those late-night gift deliveries, Santa must be strong and fit.

The first-ever Swole Santa Contest was held in Brooklyn, New York, on December 13, 2025, co-hosted by Barone and Milk. This event was designed to test Santa’s mythical strength and stamina through a series of physical challenges. Competitors donned their Santa suits and faced trials including timed planks, milk-chugging contests, and sack races that required agility and speed, challenging the stereotype that Christmas is just about cookies and relaxation.

Barone humorously emphasized that Santa’s penchant for drinking dairy milk, which is rich in protein, contributes to this new physique hypothesis. Each glass of milk offers 8 grams of high-quality protein, vital for anyone engaging in such a physically demanding job of delivering presents worldwide overnight.

"Santa is jolly, yes, but let’s not overlook the fact he runs one of the largest operations on Earth! From flying around the globe to climbing down chimneys to carry all those gifts—it’s no easy task! I am convinced Santa is a ripped man in festive clothing!" Barone declared in her unique comedic style.

The event turned out to be a battlefield of festive cheer and competitive spirit, where the charm of holiday traditions met the rigor of actual fitness competitions. With an audience cheering and the atmosphere filled with excitement, Barone helped to determine who among the competitors would earn the prestigious title of Swole Santa.

Ultimately, two champions were crowned: N8 Royster from Brooklyn and Phil Montana from Sound Beach. They received custom sashes and ceremonial checks shaped like gallons of milk to commemorate their victory, making it a memorable moment in both fitness and holiday celebrations.

This contest represents a unique collaboration aimed at inspiring people to rethink their holiday indulgences, turning the notion of Santa into someone who embodies physical prowess powered by dairy milk. For a festive twist on health this season, Barone and Milk encourage everyone to remember that dairy milk contributes not just to Christmas cheer but to building a physique that matches the legendary tales of Santa.

As the contest concluded, Barone continued to advocate for the benefits of milk and healthy living, urging followers on social media platforms like TikTok and Instagram to embrace a balanced diet of dairy, just like Santa does. The festivities also reinforced a commitment to promoting dairy as an essential part of holiday meals, blending tradition with modern fitness.

To learn more, visit GonnaNeedMilk.com, and follow @gonnaneedmilk for ideas on how to incorporate milk into your holiday meals and into your daily routine. As Barone said, it's time to celebrate a fit and festive Christmas!

MilkPEP has been at the forefront of promoting the nutritional benefits of milk, and this initiative is part of a broader aim to inspire healthy habits, especially during the festive season when many are tempted to indulge. Stay tuned for more exciting events and campaigns that redefine how we perceive health and indulgence—all with a hearty dash of holiday spirit!