#Japan #Osaka #hugcumu #jojoba oil #Japanese clothing

Embracing Comfort and Sustainability: hugcumu's Innovative Clothing Line

In an exciting new venture, Murotani Co., Ltd., a company specializing in textile accessories, has launched its apparel line, hugcumu, which stands for nurturing the daily and future life of consumers. This project has achieved its goal through the crowdfunding platform Makuake, marked by the commencement of pre-orders on June 6, 2025.

A Commitment to Quality and Care

The foundation of hugcumu lies in the blend of Japanese craftsmanship and eco-conscious materials. The garments are uniquely treated with natural jojoba oil, sourced from jojoba plants cultivated in Egypt through sustainable practices. The company behind this initiative, Shimondo Co., Ltd., not only aims to create high-quality fabric but also contributes to environmental sustainability and employment opportunities in the region.

Jojoba oil, renowned in cosmetics, is prized for its skin-friendly properties. It offers a non-greasy finish, enhances the fabric's softness, and serves as a natural barrier to protect the skin. This innovative processing technique allows the hugcumu line to deliver garments that feel luxurious while being gentle on the skin.

Award-Winning Initiatives

Hugcumu’s dedication to sustainable practices was recognized when it received the Unique Award at the KaNFA SDGs AWARD 2025, organized by the Kansai Fashion Association. The award celebrates projects focusing on internationalism and work satisfaction, affirming hugcumu’s impact on promoting both comfort and responsibility in the fashion industry.

Designing for Every Occasion

The product offerings include a unisex big t-shirt available in white and black for prices ranging from ¥11,000 to ¥12,000, and sweatshorts priced between ¥13,000 and ¥14,000 in gray and black. Both items are crafted with meticulous attention to detail, ensuring that they are not just comfortable but also stylish and durable enough for varied occasions—from relaxation at home to casual outings.

Focus on Made in Japan

What sets hugcumu apart is its unwavering commitment to “Made in Japan.” The entire production process, from weaving the fabric to crafting patterns and sewing, occurs locally, ensuring quality craftsmanship at every stage. The concept embodies the essence of cherishing moments through comfortable and thoughtful clothing. The creators aim to encourage customers to build lasting memories while also taking pride in the longevity of their beloved garments.

The Philosophy Behind hugcumu

Hugcumu is a fusion of the term 'hug,' representing warmth and care, and '育む' (meaning to nurture), highlighting the brand's pledge to enrich daily life. As Murotani Co., Ltd. celebrates its centennial, it embraces innovation and responsibility with hugcumu, aspiring to provide not just clothing but a lifestyle that enhances well-being.

A Call to Action

As the project continues to gain traction on Makuake until July 20, 2025, the team encourages supporters to join them in this journey towards a more sustainable future through responsible fashion choices. Each purchase contributes to a greener tomorrow while providing comfort and ease in daily life.

For more insights and updates, visit the hugcumu project page.

Contact Information

For inquiries regarding the hugcumu project, reach out via email at [email protected] or call +81-6-6941-9471.

Stay in touch and follow hugcumu on Instagram for the latest updates and product launches.