Introduction to the Seminar
In today's rapidly changing business landscape, the need for effective marketing strategies is more pressing than ever. On June 19, 2025, at 12:00 PM, unname, a company based in Shibuya, Tokyo, will conduct a webinar titled, "Achieving Short-Term Success: Skipping the Strategy for '70-point' BtoB Marketing". This seminar aims to help participating businesses achieve immediate results in their marketing efforts without the need for extensive strategic planning.
The Dilemma of BtoB Marketing
Many organizations find themselves in a paradox: they understand the importance of a comprehensive marketing strategy but often lack the time and resources to develop one. In the face of pressing goals and high demands, companies frequently encounter challenges in producing tangible outcomes. This seminar addresses these very challenges by offering practical insights into short-term marketing tactics.
While long-term marketing strategies are indeed vital for sustained growth, businesses can sometimes afford to forego detailed planning in favor of actionable steps that yield quicker results. This concept is illustrated by contrasting a '100-point' BtoB marketing strategy—characterized by deep customer understanding and leveraging the distinct advantages of a company's offerings—with a practical '70-point' marketing approach. The latter emphasizes reliable execution and iterative improvement over perfect planning.
Why the Focus on '70-point' Marketing?
Pursuing a perfect '100-points' strategy without adequate implementation can leave companies with lofty but unattainable goals—an enticing vision that remains unfulfilled. Instead, a '70-point' approach focuses on making solid progress through consistent action and adjustment, allowing businesses to achieve a sense of tangible success while gradually refining their strategies.
What Will You Learn?
During the webinar, we will delve into several essential topics:
- - When is it acceptable to prioritize actions over strategy? Understanding specific business scenarios where immediate execution can take precedence
- - What specific actions should be taken for effective implementation? Practical tactics that BtoB marketers can adapt for real results
- - Case studies of effective execution patterns. Examples from various industries that showcase successful short-term marketing initiatives
Whether your organization feels lost in achieving its goals, or if you're pressed for time in strategy formulation, this seminar is designed to provide clarity and actionable insights.
Seminar Details
- - Date and Time: June 19, 2025, from 12:00 PM to 12:40 PM
- - Format: Online Webinar
- - Cost: Free
- - Registration: Interested participants can register via the following link: Register Here
Target Audience
This webinar is recommended for:
- - Marketing department heads, managers, and professionals who are eager to advance their marketing strategies.
- - Individuals involved in strategy formulation and implementation who are looking for direction.
- - Businesses seeking actionable insights to overcome challenges in achieving objectives.
- - Anyone in urgent need of strategic guidance but unsure of their next steps.
About unname
Founded in April 2019, unname is committed to facilitating enterprise growth and productivity enhancement through innovative marketing strategies. The company excels in addressing on-ground marketing challenges by harnessing the synergy between technology and human expertise. With a strong portfolio that includes comprehensive marketing consulting, BtoB solutions, and new business development, unname is at the forefront of the marketing sector. Their offerings extend to emerging technologies such as AI-driven writing solutions, educational programs through their Marketing College, and performance measurement tools with KPI Master.
For more information about unname and their initiatives, please visit their official website at
unname.
Conclusion
Participating in this BtoB marketing seminar is an excellent opportunity to sharpen your execution skills, align your strategy with immediate objectives, and ultimately drive your business towards success.