Moran Family of Brands Expands Horizons with Historic Acquisition of Mister Transmission

In an unprecedented step within the automotive aftermarket industry, Moran Family of Brands has successfully acquired Mister Transmission, demonstrating their commitment to growth and customer support in the automotive sector. This milestone marks a significant evolution in the company’s presence across North America, integrating Canadian operations and establishing a unified leader in automotive service and repair.

A Strategic Alignment

The acquisition is not just a financial move; it's a broader strategy to enhance service offerings and warranty support across borders. The merger integrates Mister Transmission with Moran's existing U.S.-based brand, Mr. Transmission, enriching their geographical footprint and allowing for improved customer support. With this aligned vision, both brands will provide consistent warranty coverage, fostering customer confidence and satisfaction.

Barbara Moran-Goodrich, CEO of Moran Family of Brands, shared her enthusiasm for the merging of two strong entities known for their operational excellence and shared values. "By bringing these two brands together, we can serve our customers more effectively while providing unmatched support to our franchisees," she stated, emphasizing their dedication to setting new standards in automotive services.

Strengthening the Operational Network

What this move brings to the table is the establishment of a consolidated North American network for automotive services. For the first time in the brands' histories, shared operational resources, expertise, and infrastructure will facilitate accelerated expansion in the ever-competitive market. This collaboration is set to enhance operational capabilities, marketing efforts, and training for franchisees.

Moran’s portfolio is now comprised of seven brands, including Mr. Transmission, Mister Transmission, and others, which collectively support nearly 200 locations across North America. This diverse brand lineup caters to the varied needs of automotive customers while ensuring a consistent and high-quality service experience.

Leadership Continuity

In a thoughtful power-sharing strategy, the leadership teams of both companies will remain intact. Barbara Moran-Goodrich will become the CEO of the newly formed organization, while Peter Baldine and Tony Kuczynski will continue in their respective presidential roles for the U.S. and Canadian operations. Their combined leadership will facilitate smooth transitions and align both teams towards shared goals of excellence and service quality.

Kuczynski expressed his excitement about this historic partnership, stating, "Moran Family of Brands and Mister Transmission are leaders in our respective markets. Together, we're building a stronger North American organization capable of better serving our customers and supporting our franchisees."

Looking to the Future

As MoranFamily of Brands sets new milestones, their future plans include enhancing system integration, scaling franchise development in strategic markets, and strengthening operational alignment. With their significant expansion, they are strategically positioned to capitalize on the booming automotive aftermarket industry, projected to reach $1 trillion by 2035.

This acquisition not only marks a proud moment for Moran Family of Brands but also reflects an industry invariably moving towards consolidation and enhanced service offerings. As they look forward to the next chapters of growth, both legacy and modern practices will merge, ensuring that customers receive only the best in automotive service.

For those interested in franchise opportunities, they can visit Moran Family of Brands’ official website. With the automotive service landscape evolving rapidly, joining a reputable and expanding brand could be a step towards a prosperous future in a thriving market.