Exciting Collaboration: FamilyMart's New Products with RCC Radio's Popular Show

Starting from October 14, 2025, FamilyMart will introduce a new exciting lineup of products in collaboration with RCC Radio’s hugely popular morning program, "Heisei Radio Variety Gozen-sama-sama." This limited release will feature three delicious items designed to bring joy to the viewers and customers in the Chugoku region of Japan, excluding certain areas of Yamaguchi Prefecture.

New Flavors to Savor!

The star of this collaboration is the "Itadaki Muscle! 3 Types of Meat Bento" priced at 602 yen (tax included: 650 yen). This bento box is packed with flavors, featuring stir-fried pork belly seasoned with black pepper, crispy fried chicken thigh coated in a sweet-spicy sauce, and curry-flavored minced beef, all served over rice. It embodies the concept of “delightful flavors that bring smiles!” inspired by the show's catchy phrase "〇〇〇マッスル！！！”

In addition, there will be the "Itadaki Muscle! Large Onigiri with Sweet and Spicy Fried Chicken (with Oyster Soy Sauce & Mochi Rice)" for 221 yen (tax included: 238 yen). This large rice ball features flavorful sautéed rice mixed with oyster soy sauce and is filled with sweet and spicy fried chicken.

The sweet treat in this collaboration is "Lemon Soufflé (made with Hiroshima Prefectural Lemon Jelly)", priced at 184 yen (tax included: 198 yen). This fluffy dessert combines lemon-flavored cream with Hiroshima lemon jelly for a perfect finish.

Enhancing Community Connection

FamilyMart’s initiative to enhance the local community experience is exemplified through its digital signage, "FamilyMart Vision," installed in-store. This digital platform will showcase the exciting collaboration, providing an interactive experience for customers with promotions linked directly to the radio show.

RCC Radio's program has gained an enthusiastic fan base, airing Monday through Friday at 9 AM, and is known for engaging listeners through various segments and lively discussions. Following the success of their previous collaboration in February, audiences are eager for this new offering, anticipating the catchphrases and humor that characterize the show. The creators of the products have been actively involved, reflecting the audience's desire for familiarity and excitement.

Special Promotions and Campaigns

Alongside the product launch, FamilyMart also announced enticing campaigns for customers. For those who spend over 1,000 yen (tax included) on eligible products, there’s a chance to win original goods from the show through a special QR code submission. Additionally, original stickers will be offered to the first customers in Hiroshima who make qualifying purchases. This exciting offer aims to not only draw customers but also to boost participation in local events.

Enjoying the Experience

Ideal for savoring while enjoying the program, these new products are designed to bring joy and deliciousness to mealtime, creating a vibrant community atmosphere. The collaboration aims to resonate deeply with listeners while providing a unique culinary experience.

FamilyMart continues to be dedicated to the phrase, "With you, the convenience store, FamilyMart,” focusing on community and customer connection, striving to be an essential part of daily lives.

Stay tuned for more exciting releases and community-driven initiatives as FamilyMart and RCC Radio work hand in hand to bring joy and deliciousness directly to you!