#Japan #Tokyo #Food Waste #Valentine's Day #Kuradashi

Kuradashi's 'Valentine's Day Starts on February 15' Campaign

In its continuous effort to reduce food waste, Kuradashi, a social good marketplace based in Tokyo, is set to launch an innovative campaign on February 15, 2026. This campaign aims to highlight and sell 'imperfect chocolates' such as 'broken chocolates' that frequently go unnoticed amidst the holiday rush of Valentine’s gift-giving.

Campaign Overview

Starting on the 15th of February, for a limited duration of four days, Kuradashi will provide a special collection focusing on these 'imperfect chocolates'. With the celebration winding down, it’s an opportune time for chocolate lovers to enjoy great deals while also making a positive impact on the environment.

• - Special Theme: 'Our Valentine's Day Begins on February 15'
• - Event Duration: February 15 (Sun) 00:00 – February 18 (Wed) 23:59
• - Sales Platform: Kuradashi Valentine’s Page
• - Key Products: Discounted imperfect chocolates resulting from production processes.
• - Promotions: Coupons worth ¥1,000 and ¥500 off for eligible items.

Featured Product

• - Product Name: 'Random Assortment of Broken Chocolates' (2-bag set)
• - Price: ¥1,980 (tax included), applicable with a ¥1,000 discount coupon
• - Product Details: The chocolate assortment includes two random varieties selected from 14 types (White, Milk, Dark)
• - Weight: 360g (180g × 2 types)
• - Product Link: Chocolates Here

Background of the Initiative

The consumption of chocolates in Japan peaks during Valentine's Day, with expenditures reportedly soaring to 2.6 times the monthly average, according to the Ministry of Internal Affairs and Communications. However, the demand drops significantly post-event, leading to a buildup of long-term stock and heightened risks of waste for chocolates that did not meet the gift standards or became 'imperfect' during production.

Though these chocolates may be visually imperfect, they retain their delicious taste and quality. Kuradashi aims to bring attention to the value of these 'real chocolates' and to contribute to the reduction of food waste through enjoyable and cost-effective consumption.

Sustainable Vision

Kuradashi's social mission goes beyond simply selling chocolates. As a 'Social Growth Company', the organization is determined to address food waste and other social issues by creating meaningful impact across the environment, society, and economy. Through its extensive involvement in the entire supply chain, Kuradashi aims to foster an infrastructure that promotes sustainable practices in the food industry, supporting the circular economy.

• - About Kuradashi: Founded in July 2014 and led by CEO Kohei Kawamura, Kuradashi operates as a unique marketplace where consumers can play a role in combating food waste while enjoying exceptional deals.
• - Additional Initiatives: The platform also includes various initiatives for sustainable living, such as curated meal delivery services and online cooking classes, demonstrating its commitment to social good.

By purchasing these rescue chocolates, customers can not only satisfy their cravings but also partake in a larger movement towards sustainability. This Valentine’s Day, choose to save a chocolate and contribute to a better world!

For more details on this initiative and to browse the available chocolates, visit Kuradashi's Special Valentine Page.