LERETA Appoints Robert Lay as Chief Financial Officer, Strengthening Financial Leadership to Drive Growth

LERETA Strengthens its Executive Team with New CFO

On July 9, 2026, LERETA, recognized as a leading provider of real estate tax and flood services, made a significant announcement regarding the expansion of its executive team. The company appointed Robert Lay as its new Chief Financial Officer (CFO). This appointment is set to enhance the financial strategy and operational performance of LERETA as it embarks on its next stage of growth.

Robert Lay arrives at LERETA with an impressive background, boasting over 25 years of experience in finance, particularly in mortgage servicing and technology-driven financial services. His extensive career includes building high-performing finance organizations and steering substantial financial transformations.

Previously, Lay held the position of Chief Financial Officer and Executive Vice President at Selene Finance, where he was responsible for a substantial portfolio worth $195 million. Under his leadership, he implemented significant operational improvements, modernized finance functions, and executed a banking strategy that notably bolstered the company's financial standing.

Before his tenure at Selene, Lay spent a decade with First American Financial Corporation, progressing through various Division CFO roles that supported mortgage solutions and commercial services, among others. His early career featured leadership positions in finance at recognized organizations such as Experian and UPS. He earned an MBA and a Bachelor of Arts in Corporate Financial Management from California State University, Fullerton, and is a certified Lean Six Sigma Yellow Belt practitioner.

Katie Brewer, CEO of LERETA, commented on Lay's appointment, stating, "Robert is exactly the financial leader LERETA needs as we continue to grow and evolve. His extensive experience in mortgage servicing, combined with a proven track record in building effective finance organizations, makes him a valuable addition to our executive team. I look forward to the accomplishments we'll achieve together."

LERETA, since its inception in 1986, has been a pioneer in providing the fastest and most accurate access to essential property tax data and flood hazard status information, serving the mortgage and insurance industries. Their services are tailored to enhance efficiency, minimize penalties, and improve overall processes for mortgage originators and servicers.

The company prides itself on offering cost-effective property tax and flood solutions, supported by dedicated experts in the field. With Lay now on board, LERETA aims to leverage his expertise to further its commitment to extraordinary customer service and to remain a leader in the evolving landscape of real estate tax and flood services. By integrating advanced financial strategies and enhancing operational effectiveness, LERETA is poised to continue its legacy as a key player in the industry.

For more information about LERETA and its services, visit their official website at www.LERETA.com.