#Japan #Harajuku #OIMO TOKYO #and ST TOKYO #Harajuku Sweets

OIMO TOKYO's Harrashuku Popup: A Sweet Summer Delight

This summer, get ready for a sweet treat like no other at Harajuku! OIMO TOKYO is set to launch a limited-time pop-up store called OIMO TOKYO meets and ST TOKYO, starting April 24, 2025, at the heart of Harajuku's new shopping destination, and ST TOKYO. Managed by Imoshō Co., Ltd., this specialty sweet shop focuses on mature honey sweet potato desserts, and is committed to providing delightful flavors using top-quality gluten-free and natural ingredients.

Store and Menu Details

The pop-up is scheduled to run from April 24 to June 11, 2025, with operational hours from 11:00 AM to 9:00 PM on weekdays and 10:00 AM to 9:00 PM on weekends, located on the first floor of WITH HARAJUKU at 1-14-30 Jingumae, Shibuya, Tokyo.

To celebrate this occasion, OIMO TOKYO is unveiling several exclusive desserts just for the Harajuku location. The first of these is the Mini Montblanc Parfait (¥880), made with luxurious roasted sweet potato cream from carefully aged Annou Imo. This delightful parfait features gluten-free granola, soft whipped cream, and vanilla ice cream, offering an exquisite combination of creamy sweetness with refreshing strawberry accents and a hint of tart cassis cream hidden inside.

Next on the list is the Annou Imo Smoothie and Purple Sweet Potato Smoothie at ¥780 and ¥800 respectively. These “drinkable sweet potato desserts” are ideal for summer strolls through Harajuku, offering a rich and creamy texture without being overly heavy. The Annou Imo Smoothie features delectable roasted sweet potato paired with milk, while the purple variant intertwines sweet and earthy flavors.

If you’re looking for a unique twist on a classic treat, don’t miss the Chilled Sweet Potato Daigakuimo (¥780). This cool sensation serves up baked and fried sweet potatoes with various toppings and flavors that make it a perfect summer snack choice.

More Gluten-Free Treats Await!

Still craving something sweet? The menu includes several other gluten-free takeout options:

• - Sweet Potato Cream Puffs (¥640) filled with luscious Annou Imo crème brûlée.
• - Sweet Potato Pudding (¥850), a delightful mix of Silk Sweet and Beni Haruka sweet potato purée, topped with syrupy delights.
• - Setouchi Eco-Lemonade (¥750), made from eco-friendly lemons, offering a refreshing finish.

With each choice beautifully crafted to showcase the sweetness of the beloved sweet potato, this pop-up aims to provide a delightful experience to all visitors. Whether you're merely looking to satisfy your sweet cravings or explore something new, OIMO TOKYO at and ST TOKYO promises an unforgettable culinary adventure.

The Vision Behind OIMO TOKYO

Founded with a narrative-driven approach to sourcing and creating desserts, OIMO TOKYO aims to share not just flavors but the very essence and stories of the producers and artisans behind the ingredients. Under the leadership of Akiro Osaki, the former fashion magazine chief editor, OIMO TOKYO presents curated sweets with heart-felt storytelling. As they debut their presence at and ST TOKYO, they are excited to continue sharing unique experiences within the vibrant streets of Harajuku.

Join in on this seasonal celebration and treat yourself to the extraordinary flavors of OIMO TOKYO—where every dessert tells a story!

For more details, do visit their official site at OIMO TOKYO.