#Japan #Kichijoji #Eddie Bauer #2nd Magazine

Eddie Bauer Kichijoji Store's 1st Anniversary Celebration

Eddie Bauer, an iconic outdoor brand managed by Mizuhin Co., Ltd., will celebrate the first anniversary of its flagship Kichijoji store in Tokyo with a special event in collaboration with the fashion magazine '2nd.' This exciting event will take place from December 13 to December 21, 2025, from 10:00 AM to 8:00 PM daily at the Eddie Bauer Kichijoji store, conveniently located just a five-minute walk from Kichijoji Station.

The anniversary celebration aims to spotlight the Kichijoji store, which was inaugurated as Japan's only standalone flagship store in December 2024. Guided by the creative vision of '2nd' magazine, the event promises a diverse range of engaging content for brand enthusiasts.

Exciting Event Highlights

1. Eddie Bauer Vintage Sale & VINTAGE MUSEUM
Themed 'Archive Meets New,' this segment will feature a curated collection of Eddie Bauer vintage archives by stylist Manabu Harada, who oversees the 'VINTAGE MUSEUM' series in '2nd.' Guests can expect to see a variety of classic outdoor gear, including rare models rarely found in the market. Selected items will also be available for purchase on-site.

2. Collaboration Merchandise from '2nd'
Shoppers can grab limited-edition items under the 'Eddie Bauer × 2nd' collaboration, which includes a bespoke down pullover and a Crazy Color Column. Additionally, the event will introduce the 'Labrador Collection,' inspired by Eddie Bauer's beloved Labrador Retriever, Blackie. This collection features five original graphic items and will be available at Eddie Bauer stores and the official online shop.

3. Novelty Campaign
Customers purchasing the limited-edition down pullover or Crazy Color Column will receive an exclusive 'Archive Patch' as a gift. On weekends during the event, a special workshop hosted by Ryoji Iwaki, representing vintage alteration shop 'Visiting Old,' will enable customers to stitch the 'Archive Patch' onto their items. Moreover, those spending over 11,000 yen on the 'Labrador Collection' will receive a limited-edition mug featuring Blackie as a gift. Note that quantities are limited, and these offers will end once supplies run out.

4. Distribution of the 1st Anniversary Book
Visitors to the Eddie Bauer Kichijoji store during the event will receive a '1st Anniversary Book' as a special gift for the first 1,000 attendees. This publication features exclusive interviews with actor Yuma Yamoto and model Saki Shibata, as well as a deep dive into Eddie Bauer's history and an exploration of the brand's iconic legacy.

5. '2nd' Snap Shooting
The event will also include a photo booth for '2nd' magazine's snap photography. Photos captured during the event will be featured in '2nd's print and web editions and on Eddie Bauer's official online store.

In preparation for the event, readers can look forward to detailed information published in the January 2025 issue of '2nd' magazine, set to be released on November 14, 2025. This issue will also showcase the vintage items that will be displayed and sold at the event.

About Eddie Bauer

Founded over a century ago, Eddie Bauer is renowned for creating the world's first down jacket. The brand merges high-quality craftsmanship with innovative designs to provide reliable gear for outdoor adventures, including equipment trusted by climbers on Everest. Eddie Bauer aspires to inspire everyone to enjoy the great outdoors and expand their possibilities.

For more details about the event and the Eddie Bauer brand, please visit the official website.