On February 28, 2026, in Düsseldorf, Germany, ZKONG attracted attention at the prestigious EuroShop 2026, the world's leading retail trade fair. Celebrating the 60th anniversary of EuroShop, this year's event showcased the most extensive exhibition in its history, emphasizing smart retail as the central theme that is defining the future of physical commerce. With the slogan "One Step Smarter, One Step Greener," ZKONG presented a comprehensive portfolio of intelligent retail equipment and support software solutions aimed at boosting operational efficiency while enhancing sustainability in today's retail environments.
A New Era for Retail
As EuroShop marks six decades of industry evolution, the conversation is shifting from sheer efficiency to long-term sustainability, optimizing energy consumption, and fostering responsible growth. ZKONG's presence at the exhibition directly reflects this transition. One of the standout innovations was the Arrow series, a distinctive long-format electronic shelf label (ESL) designed for high-density retail environments. Its elongated structure allows for multiple points of product data to be displayed simultaneously on a single screen, reducing the need for additional signage and enhancing shelf clarity and space utilization.
In addition to the Arrow series, ZKONG officially launched the Quantum ESL at EuroShop 2026. Featuring an ultra-narrow bezel and improved screen-to-body ratio, Quantum maximizes display real estate within a confined area. Retailers can present richer pricing and promotional information without expanding their shelf displays or increasing printed materials. This strategy supports both efficient visual execution and more sustainable merchandising practices.
Toby Lu, the Chief Operating Officer of ZKONG Europe, emphasized, "By enhancing information usage efficiency while simultaneously reducing display energy consumption, we empower retailers to move forward operationally and sustainably — this truly represents the meaning behind 'One Step Smarter, One Step Greener.'"
Integrated Retail Solutions
All these innovations are supported by ZKONG's integrated software capabilities, enabling centralized management of pricing, promotions, and product information across store networks. For European retailers operating in multiple countries, this approach allows for stronger operational control, consistent execution, and decreased reliance on manual processes. By combining smart display equipment with dedicated software tools, retailers can optimize workflows, minimize pricing discrepancies, and streamline resource allocation at scale, resulting in significant improvements in efficiency and transparency.
Promoting Sustainable Smart Retail
Beyond its electronic shelf label offerings, ZKONG also showcased immersive LCD display solutions that pair low-energy operation with centralized digital content management. Together, these technologies create a connected retail ecosystem where intelligent systems align with sustainability goals. For ZKONG, EuroShop 2026 represents more than just a product showcase. It underscores a steadfast commitment to the European market and the evolution of retail technologies that support long-term ESG priorities. By merging innovations in low-energy displays, scalable system architecture, and responsible solution design, ZKONG positions smart retail as a practical foundation for a more environmentally friendly and sustainable commercial future.
About ZKONG
ZKONG is a global provider of intelligent retail solutions and IoT technology, specializing in electronic shelf labels (ESL), smart LCD displays, and cloud platform systems. For further information, please visit
www.zkong.com.