Locality Launches LocalX: Revolutionizing Local Advertising for Enhanced ROI

Locality Launches LocalX: Transforming Local Media Buying



In a significant move for the advertising industry, Locality, a frontrunner in local video solutions, has unveiled its latest innovation—LocalX. This new all-in-one media planning and buying platform aims to simplify the complexities of local advertising while offering advertisers direct access to premium local inventory. With insights derived from over 32,000 campaigns and a staggering 24 billion locally targeted ad impressions, LocalX is designed to address the evolving needs of advertisers and broadcasters alike.

LocalX is more than just a platform; it's a comprehensive solution that harnesses the power of technology combined with real-world market experience. According to Keith Kazerman, President of Streaming at Locality, “LocalX will provide direct access to premium streaming inventory through an intuitive, AI-powered platform that streamlines local media buying.” This speaks to the platform's underlying philosophy: to ensure efficiency and effectiveness in reaching local audiences.

Key Features of LocalX


1. Direct Access to Premium Inventory: LocalX provides advertisers with a streamlined path to accessing high-quality publisher inventory, maximizing their reach and ensuring that they achieve the best placements available.

2. All-in-One Campaign Management: The platform combines various critical components of local ad buying, from budget allocations to creative executions, all within a single interface. This centralization minimizes manual efforts, reduces the reliance on multiple tools, and accelerates the journey from planning to performance.

3. Local Expertise and Support: LocalX is supported by Locality's skilled teams, who possess in-depth knowledge of local markets. This ensures that campaigns are not only optimized with technology but also guided by expert insights into local audiences and dynamics.

4. Real-Time Performance Tracking: Advertisers can monitor campaign performance, revenue, and important sales metrics through an interactive dashboard, enabling quick decisions based on up-to-date data.

The launch of LocalX represents a significant evolution in Locality's service model. Zach Mullins, Chief Strategy Officer at Locality, emphasized this shift, stating, “LocalX reflects the evolution of our white-glove approach—translating years of hands-on support into a flexible, tech-enabled platform.” It offers buyers control whether they're dealing with direct orders or programmatic inventory.

As brands continue to recognize the power of local media to resonate with their target audiences, LocalX is poised to be a game-changer. Ann Hailer, President of Broadcast at Locality, highlights the platform's dual advantage, saying, “LocalX offers tremendous value to both advertisers and our broadcast partners.” It equips advertisers with smarter tools for running localized campaigns while allowing broadcasters to grow their digital revenue streams and enhance service value to clients.

In an ever-evolving advertising landscape where efficiency and precision are paramount, LocalX stands out as a pivotal solution for brands aiming to optimize their campaigns. By combining advanced technology with local market expertise, Locality aims to empower both advertisers and broadcasters to achieve outstanding results efficiently and at scale.

Interested parties can learn more about Locality and schedule a demonstration of LocalX by visiting www.locality.com and www.localx.com.

Topics Entertainment & Media)

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