Mini Labubu Pendant from POP MART Launches on AliExpress Today

Introduction


The miniature Labubu pendant by POP MART, belonging to the "Monsters Pin For Love" series, has made its spectacular debut on AliExpress today. This new release is not just a collectible; it represents a trend that has captivated toy enthusiasts globally.

Details of the Collection


The Labubu mini pendants are designed for those who appreciate both creativity and collectibility. The series comprises two distinct alphabetical collections, ranging from A to M and N to Z. Each pendant corresponds to a letter of the alphabet, featuring a total of 14 standard designs alongside a hidden variation that adds an element of surprise to collectors. The odds of obtaining a standard model stand at 1 in 14, while the hidden version presents an even more elusive 1 in 168 chance.

Specifications of the Pendant


Standing at a height of just 10.5 cm (approximately 4 inches), the mini Labubu is a compact version of its larger plush counterparts, which measure 17 cm. With dimensions of 6 x 4.5 x 10.5 cm, this mini pendant is perfect for use as phone charms or keychains, making it a versatile addition to any fan's collection.

Popularity and Cultural Impact


Labubu, a character introduced by Kasing Lung, has garnered significant popularity since its rise in 2023 when several celebrities were spotted with these adorable toys. This increased visibility has cemented Labubu's status as a must-have collectible, capturing the hearts of fans across various demographics.

History with AliExpress


POP MART has made a considerable impact in the collectible market since launching its flagship store on AliExpress in 2020. This collaboration has allowed the brand to reach a broader audience, providing live streaming shopping experiences and offline events showcasing their popular characters. One of the highlights was the recent collaboration for the Skullpanda character at the elrow Town Marbella 2025 music festival in Spain, where visitors enjoyed interactive games for exclusive prizes.

Future Events and Partnerships


In June, a new partnership between AliExpress and POP MART paved the way for various live streaming events tailored to enhance the shopping experience for toy collectors. The introduction of the Labubu mini collection marks another exciting step in expanding the character's presence in the global market.

About AliExpress


Established in 2010, AliExpress is a global e-commerce platform that aims to provide an exceptional shopping experience to millions of consumers in over 200 countries. Beyond English, AliExpress is accessible in 15 other languages, further contributing to its reach and customer engagement.

Conclusion


The launch of the mini Labubu on AliExpress symbolizes not just a new product entry but also the ongoing evolution of the collectibles market driven by engagement and interaction. As fans eagerly anticipate their chance to own these whimsical pendants, it’s clear that Labubu is here to stay on the global collectible stage.

Topics Consumer Products & Retail)

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