First Horizon Appoints Scott Serpico as New Senior Vice President for Product Development

First Horizon Welcomes Scott Serpico as Senior Vice President, Head of Product

In a recent move to strengthen its leadership team, First Horizon Corporation announced the appointment of Scott Serpico as the new Senior Vice President, Head of Product. This strategic hire is pivotal as the bank aims to enhance its multi-product portfolio, which includes services such as credit cards, deposits, lending, and emerging payment solutions.

Located in Memphis, Tennessee, Serpico will take on a significant role in defining the vision and strategy for First Horizon Bank's various product offerings. His addition to the team is seen as a critical step towards reinforcing the bank's commitment to a client-first approach.

Erin Pryor, Senior Executive Vice President and Chief Marketing and Experience Officer at First Horizon, expressed excitement over Serpico’s appointment. She stated, “As we continue strengthening our client-first strategy, we’re thrilled to welcome Scott to our growing team. He brings category-leading financial services expertise combined with disciplined execution—a unique set of skills and talents that will elevate how our clients discover, choose, and use our offerings to improve their lives. We’re excited for the impact Scott will deliver.”

Before joining First Horizon, Serpico distinguished himself as the executive leader for Consumer Lending at USAA, where he successfully directed strategy and growth plans, as well as product management and pricing strategies. His extensive experience in the financial services sector is further complemented by previous leadership roles in significant financial institutions, including Ally Financial, Chase, SunTrust, Wells Fargo, and MBNA.

First Horizon Corporation, a well-respected entity in the U.S. financial services landscape, boasts a portfolio of $84.4 billion in assets as of June 30, 2026. The corporation plays a vital role in offering a wide range of banking services across 12 southern U.S. states through its banking subsidiary, First Horizon Bank. This includes commercial banking, consumer banking, wealth management, and more.

The bank has been recognized not only for its robust financial solutions but also for its commitment to its employees and communities. It has been recognized as one of the best employers in the nation by Fortune and Forbes, and stands as a Top 10 Most Reputable U.S. Bank.

As First Horizon looks forward to his contributions, Serpico’s role is set against a backdrop of ongoing financial transformation and innovation. His leadership is expected to spur product development essential for enhancing customer satisfaction and aligning with the bank's overall mission.

With such an accomplished professional at the helm of its product strategy, First Horizon is poised to continue evolving and adapting in the competitive landscape of financial services. As the industry faces changing customer expectations and technological advancements, Serpico’s insights and strategic direction will be pivotal in steering the organization towards sustained success.

For more information on First Horizon and its services, interested parties can visit www.FirstHorizon.com.