Omnicom Appoints Jantzen Bridges as Global President of Credera Consultancy
In a significant move for enterprise transformation, Omnicom, the leading global marketing and sales firm, has officially appointed Jantzen Bridges as the Global President of Credera. This consultancy has been designed for enterprise transformation, and under Bridges’ leadership, it aims to redefine service and delivery strategies while effectively partnering with enterprise leaders to implement large-scale, AI-based transformation initiatives.
Jantzen Bridges steps into this pivotal role, poised to enhance Omnicom's capability to assist clients in modernizing their organizations, refining their marketing and sales executions, and accelerating revenue and customer growth. This shift highlights Omnicom's strategy of marrying creative prowess with technological innovation to deliver enhanced operational efficiency and business outcomes.
Credera is committed to transforming enterprises into intelligent growth engines by leveraging data, cloud solutions, and operating systems. The consultancy focuses on creating effective governance, optimizing cloud architecture, and integrating robust marketing platforms. Its aim is to provide enterprises with streamlined workflows that foster improved decision-making and operational performance.
John Wren, Omnicom's Chairman and CEO, emphasized the evolving nature of client expectations. With the rapid advancement of AI technologies, clients are increasingly seeking not just exceptional creative and marketing services, but a holistic redesign of their data platforms and technology strategies. Wren noted that Omnicom’s unique position at the intersection of consulting rigor and creative scale allows them to meet these demands effectively.
Bridges comes with over 20 years of extensive experience in leading high-growth businesses across various renowned consulting firms such as Accenture, Deloitte, Slalom Consulting, and EY. Her expertise lies in orchestrating enterprise-wide, technology-driven transformations, effectively partnering with Fortune 500 clients to innovate across marketing, sales, service, commerce, and operations.
Most recently, as a Founding Principal at EY Studio+, Bridges played a crucial role in helping organizations re-engineer their growth frameworks. By leveraging AI-first strategies while utilizing platforms like Adobe, Salesforce, Microsoft, and ServiceNow, her work has not only emphasized technology's role in enhancing performance but has also ensured that human factors remain paramount in enterprise operations.
Her focus on a systems-level approach will be instrumental in helping organizations navigate away from fragmented transformation tactics to cohesive operational models that elevate productivity and customer satisfaction. Justin Bell, the Global CEO of Credera, expressed confidence in Bridges' leadership, recognizing her blend of enterprise transformation expertise and the conviction that technology exists to empower people rather than replace them.
Credera sits at a critical junction of business strategy and technology, crucially aligning data and marketing strategies that underpin significant growth. With over 4,000 consultants worldwide, Credera aspires to partner with various enterprises to implement scalable, AI-ready infrastructures that produce measurable and sustainable business outcomes.
In summary, the strategic appointment of Jantzen Bridges marks a transformative moment for Omnicom and Credera. This tandem is set to reshape the consulting landscape by ensuring that enterprises not only adapt to the current technological climate but also thrive within it by fostering intelligent, data-driven marketing practices. As the demand for seamless integration of creativity and technology intensifies, Credera is positioned to take on a central role as a trusted partner for organizations navigating this changing landscape.
Jantzen Bridges steps into this pivotal role, poised to enhance Omnicom's capability to assist clients in modernizing their organizations, refining their marketing and sales executions, and accelerating revenue and customer growth. This shift highlights Omnicom's strategy of marrying creative prowess with technological innovation to deliver enhanced operational efficiency and business outcomes.
Credera is committed to transforming enterprises into intelligent growth engines by leveraging data, cloud solutions, and operating systems. The consultancy focuses on creating effective governance, optimizing cloud architecture, and integrating robust marketing platforms. Its aim is to provide enterprises with streamlined workflows that foster improved decision-making and operational performance.
John Wren, Omnicom's Chairman and CEO, emphasized the evolving nature of client expectations. With the rapid advancement of AI technologies, clients are increasingly seeking not just exceptional creative and marketing services, but a holistic redesign of their data platforms and technology strategies. Wren noted that Omnicom’s unique position at the intersection of consulting rigor and creative scale allows them to meet these demands effectively.
Bridges comes with over 20 years of extensive experience in leading high-growth businesses across various renowned consulting firms such as Accenture, Deloitte, Slalom Consulting, and EY. Her expertise lies in orchestrating enterprise-wide, technology-driven transformations, effectively partnering with Fortune 500 clients to innovate across marketing, sales, service, commerce, and operations.
Most recently, as a Founding Principal at EY Studio+, Bridges played a crucial role in helping organizations re-engineer their growth frameworks. By leveraging AI-first strategies while utilizing platforms like Adobe, Salesforce, Microsoft, and ServiceNow, her work has not only emphasized technology's role in enhancing performance but has also ensured that human factors remain paramount in enterprise operations.
Her focus on a systems-level approach will be instrumental in helping organizations navigate away from fragmented transformation tactics to cohesive operational models that elevate productivity and customer satisfaction. Justin Bell, the Global CEO of Credera, expressed confidence in Bridges' leadership, recognizing her blend of enterprise transformation expertise and the conviction that technology exists to empower people rather than replace them.
Credera sits at a critical junction of business strategy and technology, crucially aligning data and marketing strategies that underpin significant growth. With over 4,000 consultants worldwide, Credera aspires to partner with various enterprises to implement scalable, AI-ready infrastructures that produce measurable and sustainable business outcomes.
In summary, the strategic appointment of Jantzen Bridges marks a transformative moment for Omnicom and Credera. This tandem is set to reshape the consulting landscape by ensuring that enterprises not only adapt to the current technological climate but also thrive within it by fostering intelligent, data-driven marketing practices. As the demand for seamless integration of creativity and technology intensifies, Credera is positioned to take on a central role as a trusted partner for organizations navigating this changing landscape.
Topics Business Technology）
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