Unlocking Insights from User Metrics on the Post-Switch2 Game Market

In an ever-evolving gaming landscape, understanding user behavior is paramount for creating effective marketing strategies. Cross Marketing, a leading research firm based in Tokyo, is set to host an informative seminar on September 1, 2026, focusing on the insights drawn from user metrics in light of the latest developments in the gaming market, particularly following the highly anticipated launch of the Nintendo Switch2.

Seminar Overview

This seminar aims to shed light on current trends in the gaming market, emphasizing the significance of grasping user dynamics to foster successful product launches. Utilizing the latest edition of the "Famitsu Game White Paper 2026," the team at Cross Marketing will delve into user segmentation and the implications it has for future titles, especially concerning the Nintendo Switch2.

Key Points of the Seminar:

- Introduction to Famitsu Game White Paper 2026: Attendees will gain insights from this essential benchmarking document widely used in the industry to understand market dynamics.
- Current Landscape of the Domestic Game Market: An analysis of where the gaming market stands today, identifying key indicators of growth and transformation.
- User Segment Analysis: A breakdown of user demographics and preferences, using data from the Cross GEM (Game Engagement Monitor), which provides a nuanced analysis of gaming habits.
- Spotlight on the Switch2 Segment: Special emphasis will be placed on how the new Nintendo Switch2 is poised to influence user behavior and market patterns.
- Q&A Session: Participants will have the opportunity to ask pressing questions to deepen their understanding of the discussed topics.

Who Should Attend?

This seminar is a must for professionals involved in game development, marketing, and promotion, especially those seeking to harness cutting-edge insights for their upcoming projects. Whether you are eager to grasp the latest trends shaping the gaming market or curious about effective strategies to leverage data for business growth, this session promises to deliver valuable information.

Event Details:

- Title: Understanding User Metrics in the Post-Switch2 Gaming Market
- Date & Time: September 1, 2026, from 14:00 to 15:00 JST
- Format: Online seminar via Zoom (Registration required)
- Cost: Free of charge
- Registration: To register, please visit Cross Marketing Seminar. Note that participation may be restricted for competitors.

As the gaming market continues to evolve, Cross Marketing remains committed to advancing its research capabilities and providing clients with tailored marketing solutions. By integrating innovative methodologies, the firm aims to stay at the forefront of market analysis.

Company Overview

- Company Name: Cross Marketing, Inc.
- Location: Tokyo Opera City Tower, 24F, Nishishinjuku 3-20-2, Shinjuku-ku, Tokyo
- Established: April 1, 2003
- CEO: Mikio Igarashi
- Business Focus: Marketing research and consultation services.