Enhancing New Business Success: Insights on Market Selection Strategy

Unlocking New Business Success

On March 24, 2026, a pivotal seminar will be held by Enfactory, a leading company in innovative solutions, focusing on how to effectively select target markets to enhance the success probabilities of new business ventures. The seminar aims to address several pressing concerns for companies venturing into new territory:

- Why is it that a business can have a substantial market size but still see stagnant sales?
- How can a high-quality product struggle due to unclear targeting priorities?
- What happens when a business plan exists, but the sales strategy is misaligned with market demands?

The core question for any new endeavor remains: Which market should we target? If a company misjudges this, even the best product or extensive sales strategies cannot sustain growth over time.

Understanding Market Dynamics

Many firms tend to rely heavily on established business models or extend historical business patterns without analyzing upcoming structural shifts or latent market needs comprehensively. This oversight can lead to stagnation before achieving Product-Market Fit (PMF), hindering the organization’s ability to develop effective sales structures.

To counter this, the seminar will feature guest speaker Mr. Yasunari Takasugi, the CEO of Concept Synergy Inc. He possesses extensive experience as a former product and new business planning lead at Keyence Corporation, where he spearheaded the development of cutting-edge products. Mr. Takasugi will discuss various real-world examples, including the slowdown of the Battery Electric Vehicle (BEV) market, and will share:

- Insights on capturing latent market needs stemming from societal changes.
- Approaches to discerning the right target markets for entry.
- Methods for projecting mid-to-long-term market outlooks.

Who Should Attend?

This seminar caters primarily to leaders in:

- New business development departments of medium to large enterprises;
- Sales planning and promotion sectors seeking to leverage existing strengths towards new market frontiers;
- Those who aspire to establish reproducible sales organizations for new ventures rather than relying on individual efforts;
- Executives and business leaders reevaluating their market selection and sales execution coherence.

Seminar Details

- Date & Time: March 24, 2026, from 12:00 PM to 1:30 PM (JST)
- Fee: Free of charge
- Format: Zoom Webinar (Links will be provided to registered participants)
- Recording: An on-demand replay will be available for 3 days for those unable to attend on the scheduled date.

Don’t miss this opportunity to systematically organize your approach to market evaluation and organizational design for new business success. Register here: Enfactory Seminar Registration

Special Presentations

Speaker 1: Mr. Yasunari Takasugi (12:00 PM - 12:40 PM)

- Position: CEO of Concept Synergy Inc.
- Background: MBA, Registered Small and Medium Company Diagnostic Consultant under the Minister of Economy, Trade and Industry.

Mr. Takasugi's career at Keyence included accolades for consulting sales and product planning that displayed unique value offerings. He has successfully led numerous projects focusing on unique, market-defining products and continues to assist various enterprises in developing innovative businesses across diverse sectors, including next-gen automobiles, communications, and AI technologies.

Speaker 2: Shota Tokunaga (12:40 PM - 12:55 PM)

- Role: Information Consultant, Japan Management Association Research Institute.
- Background: Specializes in marketing research and facilitating new business development through actionable insights.

Speaker 3: Ryoji Sunaba (12:55 PM - 1:10 PM)

- Position: Head of Sales & Marketing, SALESCORE Co., Ltd.

Speaker 4: Tadashi Keino (1:10 PM - 1:25 PM)

- Role: Unit Leader, Enfactory.

Registration and Contact Information

To secure your spot and access this invaluable resource for your organization, visit the registration link above. For any inquiries, please reach out to: