Exciting Pop-Up Store: Shirotan Fluffy Store Set to Open at Tokyo Station

Shirotan Fluffy Store Returns to Tokyo Station

This summer, the much-anticipated Shirotan Fluffy Store pops up at Tokyo Station from July 24 to August 6, 2026. Organized by Creative Yoko, this event will transform the Ichiban Plaza into a whimsical wonderland celebrating Shirotan and friends in an exhilarating theme of “Shirotan & Friends in Game Center.”

A Whimsical Experience Awaits

Fans can look forward to an exhilarating atmosphere as the area between the Chuo Ticket Gate and Ichiban Plaza will be enveloped in delightful Shirotan artwork. This pop-up is renowned as one of the largest events in the year, inviting visitors to indulge in a nostalgic and playful experience reminiscent of summer fun.

Exclusive Merchandise

Shirotan enthusiasts can shop an array of exclusive items at the store, including:

- Claw Machine-inspired Keychains for 2,200 yen each.
- Portable Plushie Carrier Cases for 2,950 yen (plushie not included).
- Various Shirotan T-Shirts available in different sizes for 3,600 yen each.
- Cute Shirotan Stickers for 380 yen each.

In addition to the main offerings, the store will feature limited releases, new promotional items, and exclusive gifts based on purchase amounts, ensuring every visit brings a fresh surprise. Customers spending over 3,300 yen will receive a limited edition sticker, while those spending 5,500 yen can snag a special badge.

Special Events During the Store’s Operation

July 24 will mark not only the store's opening but also the commencement of special offerings like free gifts. A second wave of items will be introduced during the event, adding to excitement for repeat visitors. Expect the store to bring joy and surprises throughout its operation.

Online Plaza Too!

For those unable to visit in person, a selection of items plus the Shirotan Diner Series will also be available through the Tokyo Character Street Online Plaza from July 24 to August 16, 2026. Customers can still experience the world of Shirotan and collect adorable merchandise online.

Unveiling of New Items

Online shoppers should note that the first phase of special gifts will also be available for purchases made online starting July 24, mirroring the in-store offerings. All online purchases will be delivered after August, making it a perfect end-of-summer treat for fans.

Join the Celebration

Shirotan, the adorable seal character, has captivated hearts since 1999 with its soft and cuddly design embodying a spirit of healing, nurturing, and connection. As an expansion of experiences, Shirotan will also star in a new animated TV series set to air on TV Asahi starting October 2026, creating further excitement for fans.

A Legacy of Joy

Creative Yoko, the company behind Shirotan, celebrates its 45th anniversary this year, emphasizing joy and playful spirit through various beloved original characters like Shirotan and others. Come celebrate a magical season filled with happiness and community interaction at the Shirotan Fluffy Store at Tokyo Station!

Event Details

- Location: Ichiban Plaza, Tokyo Station, Chiyoda, Tokyo, Japan.
- Hours: 10:00 AM to 8:30 PM (closing early at 6:00 PM on the last day).
- Special Requirement: On busy days (July 24 to 26 and July 31), customers will need a purchase ticket to manage crowd safely, with capacity limits in place.