Strengthening Industry Presence Leads to Revenue Growth for C2 Management

Boost in Revenue through Industry Involvement

In recent years, C2 Management has made a notable investment in participating in various industry associations and trade shows, a decision that has proven to be beneficial for the company's growth. With its headquarters based in Berryville, Virginia, this fast-growing firm focuses on reuse and recycling, expanding its reach and enhancing its reputation.

Strategy Behind the Involvement

Chris Hansen, the CEO of C2 Management, highlights this strategic approach as a crucial aspect of their overall business plan. According to Hansen, engaging in numerous industry associations and attending diverse trade shows helps the company not only sustain its presence but also evaluate its impact in the industry. He states, "Joining and attending the many different and new industry associations and shows has been a very carefully monitored formula for us."

This careful strategy is reflected in the results, as C2 Management has reported considerable growth in both revenue and profitability. The firm's proactive engagement with other recyclers and corporate clients has expanded its network significantly, thanks largely to the increased participation within the industry.

Positive Outcomes from Trade Shows

The company's enhanced participation is underscored by Wally Greeves, who oversees industry outreach and business development. He anticipates continued success as C2 Management actively engages in conventions and trade shows throughout 2025. Greeves emphasizes that their dual agenda—meeting corporate attendees while building partnerships with exhibitors—provides C2 with a broader development landscape.

Participating in events such as the E-Scrap Conference has allowed C2 to showcase innovative products like the newly developed ShredBox, a device designed for on-site hard drive destruction. C2’s sponsorship of this conference provided massive exposure, helping solidify their position within the industry during a crucial product rollout. Jacob Allen, the Director of ShredBox, remarked on the event, stating, "The interactive exposure for ShredBox as a sponsor at E-Scrap was outstanding."

Establishing Strategic Relationships

The synergistic relationships established through these industry gatherings have paved the way for lucrative partnerships. C2’s certification under Appendix D of R2v3 has been key in forming relationships with various recyclers looking for expertise in handling specialty equipment, including medical and industrial machinery. Hansen notes that their transparency and willingness to collaborate with industry partners make them an attractive choice for large corporations seeking comprehensive equipment management solutions.

C2's commitment to services like the ITAD Summit and the newly formed E-Summit have brought about beneficial outcomes as well. Insights gained at these events have encouraged C2 to further invest in advertising and promotional activities to solidify their brand within the recycling industry.

Looking Ahead to Continued Success

Nick Fitzgerald, Director of Operations at C2 Management, reflects on the company's strategic growth with confidence. Having been cautious in the past about joining new organizations, Fitzgerald believes the current team’s involvement and interactions have generated higher quality engagement and opportunities.

As these promising partnerships take root and continue to grow, C2 Management remains committed to investing in valuable relationships within the industry. With plans to repeat their successful strategies in 2025, including their presence at key trade shows and strategic sponsorships, C2 Management is determined to maintain momentum and capitalize on the growth it has experienced over the past few years.

For more information about C2 Management, visit their website or follow them on social media platforms like Facebook, LinkedIn, and Twitter.