#United States #Birdie & Louie #Wetumpka #Inc 5000 #UNFI Excellence

Birdie & Louie on a Winning Streak

In 2025, the pet food brand Birdie & Louie is celebrating a remarkable year filled with accomplishments. The family-owned business successfully clinched the UNFI Supplier Circle of Excellence Award, made its way onto the prestigious Inc. 5000 list for the third consecutive time, and hit an impressive milestone of 10,000 direct-to-consumer orders on Shopify in just six months. This impressive trajectory serves as a testament to Birdie & Louie’s commitment to quality and community engagement, all while maintaining their mission to feed pets in need through their informed donation campaign, "With Love, Birdie & Louie".

Recognition by UNFI

Birdie & Louie was honored with the Supplier Circle of Excellence Award at United Natural Foods, Inc.'s (UNFI) annual Holiday and Winter Selling Show in Uncasville, Connecticut. This award highlights suppliers who excel in areas such as innovation, partnership, and contribution to growth. Sandy Douglas, the CEO of UNFI, remarked that this year’s award winners exemplify the best in the grocery retail industry, underscoring their leadership and creative strategies in a competitive market.

Matt Chas Worthy, the Co-Founder of Birdie & Louie, expressed joy and pride in receiving this honor. He emphasized how the award aligns with the company’s core values of delivering high-quality, functional pet nutrition at reasonable prices while investing in their community. For Birdie & Louie, their clients are more than just customers; they are family.

Consistent Growth Recognized by INC 5000

On August 6, Birdie & Louie's parent company, Worthy – Family of Brands, achieved the remarkable feat of being named again to the Inc. 5000 list, marking their third recognition in five years. This designation places them among the fastest-growing private companies in the United States, showcasing their ability to sustain rapid growth without compromising on quality and affordability.

A repeat recognition like this illustrates not just an instatement of growth but also the company's capacity to operate sustainably while impacting the communities they serve positively.

E-Commerce Milestone Achieved

Birdie & Louie celebrated a milestone of over 10,000 orders processed on Shopify within just six months, receiving a milestone trophy from the platform. This significant reach highlights the brand's growing popularity not only among first-time customers but also among returning loyal clients who are eager to spread the word about Birdie & Louie’s offerings.

The brand's successes aren’t confined to Shopify alone; strong sales are also observed on platforms like Chewy.com and Amazon. This broadening market presence assures pet parents that Birdie & Louie's products can be found wherever they choose to shop, continuing to emphasize brand visibility and trust.

The Birdie & Louie Mission

Founded in 2021, Birdie & Louie is committed to crafting meals with high-quality ingredients suitable for picky eaters. Their recipes incorporate real items like tuna, chicken, papaya, and pineapple, all tailored to support pets’ digestion, coat health, and overall wellness at competitive prices.

Birdie & Louie is also proud of its "With Love, Birdie & Louie" donation campaign, which aims to deliver over 2.1 million meals to shelters and rescues nationwide throughout 2025. Their mission continues to focus on providing both premium pet food and giving back, ensuring no pet goes hungry.

As Birdie & Louie continues on its upward trajectory, it exemplifies how purpose-driven businesses can thrive while positively impacting their communities. This winning streak in 2025 not only reflects their dedication to quality and performance but also highlights their unwavering commitment to pet welfare.