Best of Super 2025
2025-05-14 05:02:10

Vote for Your Favorite Supermarket in 'Best of Super 2025' with Shufoo!

Discover the 'Best of Super 2025' with Shufoo!



With excitement building, Shufoo!, Japan's leading electronic flyer service operated by ONE COMPATH, has announced the much-anticipated return of its voting initiative, 'Best of Super 2025'. Last year, this campaign garnered significant engagement, and it's set to take off again, giving consumers the chance to decide which supermarket stands out as the best in the nation.

Engage with Consumers


The 'Best of Super' campaign emphasizes user participation with the slogan 'The best supermarket is decided by your vote!'. This initiative aims to highlight and reward the unique strengths and innovations of various supermarkets through customer feedback. This engagement not only boosts supermarket visibility within their communities but also promotes a more enjoyable shopping experience for consumers.

In the previous year, the initiative attracted a remarkable 143,286 valid votes, indicating the strong consumer interest in assessing supermarket services. Participants will once again have the ability to express their preferences across eight categories, including product selection, pricing, customer service, flyer quality, meat, fish, vegetables, and prepared foods.

Key Benefits of Participating in 'Best of Super'


Supermarkets that participate in this initiative can enjoy various advantages:
1. Increased Local Awareness: A chance for stores to reintroduce their distinct offerings to local customers.
2. Customer Acquisition: Encouraging voting can significantly boost the potential to attract new customers.
3. No Participation Fees: Businesses can join the campaign free of charge, regardless of their relationship with Shufoo!

Promotional Tools Available


To equip participating stores better for the voting phase, Shufoo! is providing a dedicated webpage where promotional tools can be downloaded at no cost. These tools, including in-store posters and images for social media, are crafted to encourage customer voting and can help maximize participation rates.

Download Promotional Tools Here

The Voting Process


The voting process will assess supermarkets based on eight criteria, with customers rating each on a scale from one to five stars. The overall winner will be selected from the collective scores, leading to both nationwide rankings and regional awards, as well as individual category awards for each of the eight criteria.

The voting begins on July 1, 2025, and concludes on July 22, 2025. Results will be unveiled around late August 2025 on the campaign page and the Shufoo! app.

Future Developments at Shufoo!


With plans to continuously improve user experience, Shufoo! aims to integrate buying data and AI technologies to address consumers' everyday needs more effectively. The company is committed to fostering enjoyable interactions between shoppers and supermarkets, all while enhancing usability with exciting new initiatives.

About Shufoo!


Shufoo! is Japan's largest electronic flyer service, boasting approximately 16 million monthly users (as of July 2024) and participation from over 120,000 stores nationwide. Users can access flyers from supermarkets, home centers, electronics stores, and drugstores, along with information on recommended products, time-limited sales, bargain deals, discounts, and recipes, making everyday shopping convenient and cost-effective. The service is accessible via smartphones, PCs, and tablets, having first launched in August 2001 by TOPPAN Corporation and now managed by ONE COMPATH since April 2019.
Visit Shufoo! here

About ONE COMPATH


  • - Location: 3-19-26 Shibaura, Minato, Tokyo
  • - Established: January 20, 1997
  • - Capital: 100 million yen
  • - CEO: Rei Hayakawa
  • - Employees: 134 (as of April 2025)
  • - Website: ONE COMPATH

As they proceed with 'Best of Super 2025,' Shufoo! invites both consumers and supermarkets to engage and create an enriching shopping landscape across Japan.


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Topics Consumer Products & Retail)

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