Paintory Partners with freee to Enhance Custom Apparel Solutions

Partnership for Custom Apparel Excellence

In an innovative move to reshape the custom apparel landscape, Paintory, a company specializing in D2C custom apparel supply chains, has teamed up with freee, a leading provider of management platforms for small businesses. This partnership marks a significant step forward, allowing freee to utilize Paintory's comprehensive supply chain solutions tailored for custom apparel, thus benefiting both corporate clients and individual consumers alike.

As of June 2025, this collaboration has led to the launch of the official Swag® online store, which offers on-demand production of customized apparel. This store provides not only high-quality items branded with the freee logo but also a range of products that cater to employees, partners, and customers alike. With the initial lineup featuring 23 distinct items, including a revival of past popular merchandise such as original hoodies and T-shirts, the store will enhance its offerings over time to include more versatile and functional items.

Paintory is dedicated to its mission: to contribute to the self-actualization of every individual in a world where personal preferences and values vary widely. Since the launch of its platform, paintory.com, in November 2017, it has allowed anyone to create and sell custom apparel without bearing the risks associated with inventory. By expanding into corporate solutions, Paintory aims to provide businesses with a one-stop shop for custom apparel production, e-commerce setup, brand planning, and customer support, all while maintaining sustainability by promoting the manufacturing of only the necessary quantities on demand.

The service found a perfect match with freee's core philosophy of delivering “freedom” to small business operators through comprehensive integrated management solutions. freee's focus on branding, personified by its character Sweee, has inspired the design of Swag®, ensuring that these products reflect freee's brand identity intuitively. Furthermore, freee has launched an initiative to increase awareness of its mascot, creating and selling related merchandise to attract a broader audience. With Paintory now at the helm, freee can efficiently manage inventory risks by producing custom apparel and products on a per-order basis while handling logistics seamlessly.

The official Swag® online store is designed to manage orders effortlessly, allowing businesses to choose from various items tailored to their needs, without the burden of traditional stock management. This customization extends to the extensive selection of products available, with thousands of types of base garments and options for printing or embroidery designs. As the store progresses, new items, including everyday carry goods like tumblers, bags, and other functional accessories, will be added.

The introduction of innovative technology through Paintory's services facilitates a smooth integration with existing external eCommerce sites, ensuring that businesses can enhance their online sales processes efficiently. By utilizing this setup, companies can avoid the pitfalls of overproduction and large-scale consumption, focusing instead on high-value, sustainable apparel that aligns with contemporary business practices.

At Paintory, we continue to enhance our D2C custom apparel offerings and corporate services, poised to drive accessibility and value within the apparel industry. The future looks bright as we work towards empowering individuals and businesses alike, offering unparalleled convenience in the production of high-quality custom apparel.

For further information about the official Swag® store and its offerings, you can visit Swag Online Store.