#Japan #Tokyo #User Experience #Cross Communication #Web Renewal

Cross Communication Unveils Comprehensive Survey on Website and App Renewals

Cross Communication, a subsidiary of Cross Marketing Group based in Chiyoda, Tokyo, has conducted a survey to reveal essential insights regarding the renewal of websites, web systems (including e-commerce), and mobile applications. The results are based on responses from 200 professionals involved in such renewals over the past five years, leading to the publication titled "Latest Survey on Website, Web System, and Mobile App Renewals for 2026."

Overview of the Study

This in-depth study focuses on multiple aspects of the renewal process, including costs, timelines, and the organizational structure required for successful implementation. It also identifies challenges encountered in each phase—from inception and planning to launch and operational management. Notably, variations in objectives and challenges depending on the type of service being renewed have been documented, highlighting that different services may require unique strategies and approaches.

Key Findings from the Survey

• - High Satisfaction Rates: Approximately 70% of respondents indicated satisfaction with their recent renewals, combining those who felt "satisfied" or "somewhat satisfied." Only a mere 4% reported dissatisfaction, signaling that the outcomes of these projects have been largely positive. Interestingly, the primary area identified for future improvement is enhancing UI/UX design, emphasizing the need for ongoing focus on user experience.

• - Challenges in Development and Release Phases: The greatest obstacle noted during the transition from requirement definition to the release phase was "oversights in specifications". Other significant challenges included delays in gaining consensus among internal and external stakeholders, which can hinder timely delivery.

• - Outsourcing Trends: Over 80% of participants have utilized outsourcing at some stage of the renewal process. The top request from those external partners was for "support from the beginning stages, including identifying internal challenges and organizing requirements," illustrating a trend that values collaborative partnerships rather than simply transactional roles.

Specific Reasons for Renewal Among Different Services

The reasons behind initiating renewals varied based on the type of service. For websites, the main driver was "decreased visitor traffic," while for web systems and tools, it was attributed to "aging services and data complexity." Meanwhile, mobile applications often faced renewals due to "difficult-to-navigate UIs." This shows the diverse motivations and expectations for renewal across different platforms.

Survey Details

• - Survey Period: Conducted from June 18 to June 24, 2026.
• - Geographical Coverage: The survey spanned several locations including Hokkaido, Saitama, Chiba, Tokyo, Kanagawa, Aichi, Kyoto, Osaka, Hyogo, Nara, Hiroshima, and Fukuoka.
• - Demographics: Targeted individuals aged 20 to 59 involved in the planning, development, or management of websites, web systems, or mobile applications who have participated in a renewal within the past five years.
• - Methodology: Online research was employed to gather responses from a sample size of 200 participants.

Conclusion

The results from this survey provide valuable insights for organizations looking to revamp their digital platforms. Cross Communication has been a trusted partner for over 15 years, leveraging data-driven strategies and technical expertise to ensure the success of more than 600 diverse mobile applications and websites. This report not only outlines current trends but also serves as a guide for future projects, emphasizing the importance of user experience and strategic planning in the renewal process.

For those interested in further details, the complete report is available for download on the Cross Communication website.

About Cross Communication

Cross Communication (founded in August 2011) is dedicated to helping clients achieve success through comprehensive strategies from data analysis to development and growth support. Their extensive portfolio highlights their capability in mobile application and web development.

About Cross Marketing Group

Established in June 2013, Cross Marketing Group focuses on digital marketing and research, managing subsidiaries that contribute to insight generation and strategic business management.