Stanley 1913 Launches Innovative Take Back Program for Sustainability

Stanley 1913 Launches New Take Back Program for Sustainability

Stanley 1913, a renowned name in the world of durable drinkware and more, has recently unveiled its Take Back Program, marking a significant step in its commitment to sustainability. The initiative reflects a deeper engagement with environmental responsibility, empowering consumers to recycle their cherished Stanly products rather than letting them go to waste.

A Heritage of Durability and Responsibility

For over a century, Stanley has been synonymous with strength and durability, epitomized by their iconic vacuum bottles. With the launch of the Take Back Program, the brand is not just reinforcing its longstanding mission of crafting products built to last, but also addressing one of modern society's most pressing issues: waste reduction. By inviting consumers to return their worn-out steel and stainless-steel products, Stanley not only promotes a sustainable lifestyle but also ensures that these items are redirected away from landfills.

How the Take Back Program Works

Consumers can participate in the program by visiting the Stanley 1913 website, where they can log their products. This process allows them to generate a prepaid shipping label or a QR code, facilitating hassle-free returns at no cost. Once the returned items arrive at PMI WW Brand's U.S.-based recycling partner, they are meticulously disassembled, sorted, and recycled.

As an added incentive, each participant will receive a discount code of $5 usable for future purchases at the Stanley website. Additionally, the company extends its commitment to environmental conservation by donating $5 to Ocean Conservancy for every eligible item returned. This partnership underlines a shared goal of combating plastic pollution and promoting a healthier planet.

"Switching to reusable products is a necessary shift for anyone concerned about marine life and our oceans," says Nicholas Mallos, Vice President of Ocean Conservancy’s Plastics Program. "This Take Back initiative from Stanley not only ensures that their products are utilized to their fullest potential but also signifies a collaborative effort towards a more sustainable future."

Join the Sustainable Journey

The Take Back Program is currently available throughout the contiguous United States, allowing each customer to return up to four items annually. This limitation ensures a thoughtful and responsible recycling approach, aimed at reducing unnecessary waste.

For those who have enjoyed their Stanley products, this program provides a convenient and effective way to acknowledge the end of their items’ lifecycle while contributing to ecological conservation efforts. Stanley 1913 continues to demonstrate that responsible consumerism is possible, merging functionality with a commitment to the environment.

In conjunction with this program, Stanley emphasizes its broader sustainability values, evident in their latest Impact Report. In 2024 alone, 65% of materials used in their products contained recycled content, showcasing the company's dedication to eco-friendly manufacturing practices. Additionally, their suppliers contributed over 11 million kilowatt-hours of solar electricity, signifying a commitment to renewable energy and sustainable production.

What’s Next for Stanley?

Looking ahead, the Take Back initiative positions Stanley not just as a product provider but as an active participant in a circular economy. By making recycling accessible and beneficial for consumers, they aim to foster a community where sustainability is at the core of decision-making. This initiative is poised to connect Stanley’s historic craftsmanship with the modern imperative for environmental stewardship.

In conclusion, Stanley 1913's Take Back Program not only aligns with their